Street Fight Daily: Starbucks Launches Mobile Ordering, a Recap of Google’s Local Search Updates

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Never Wait in Line Again: Starbucks Rolls Out Mobile Ordering Nationwide (Mashable)
Starbucks is rolling out an app feature that allows customers to preorder and pay for food and beverages before they get to the store, bypassing the line completely.

The New Google Local Search Display (Search Engine Land)
Jason Decker: In early August, Google released a new search display format that will have a major impact on local businesses. The update changes the way business information is displayed and increases the number of above-the-fold ads on mobile.

Report: Breaking into the Inbox with Successful Pitches to Local Merchants (Street Fight)
David Card: The local marketing technology space is vibrant to the point of confusion. A new report from Street Fight Insights found that when being pitched a new product or service, local merchants want information on costs, a clear explanation — backed up by case studies — of how the product or service will benefit their business, and all of their questions or concerns addressed.

Postmates Unveils Revamped Platform, Announces 4 Million Deliveries (TechCrunch)
Postmates has introduced a revamped version of its app, dubbed Postmates 3.0, which features category discovery, delivery tracking, gifting, and estimated delivery times. The on-demand delivery company recently completed four million deliveries and launched in 10 additional cities last week.

5 Tools for Measuring Social Marketing Results (Street Fight)
Social media has become an essential part of the local marketer’s playbook. But with so many platforms and networks to choose from, and so many metrics to measure, it’s challenging for small business owners to know what they’re getting in return for their budgets. Here are six platforms with advanced tools for measuring results on social spending.

ShopKeep Acquires Ambur, a Restaurant-Centric POS System (New York Business Journal)
The world of point-of-sale software companies is shrinking. ShopKeep, a cloud-based POS and analytics system for independent merchants, has acquired Ambur, a smaller rival POS system specifically for restaurants, bars, and food trucks. ShopKeep’s founder, Jason Richelson, will join us as a speaker at the Street Fight Summit in New York on October 20th.

Billy Penn Gears Up to Cover the Pope’s Visit (USA Today)
Rem Rieder: Billy Penn, the Philadelphia news startup launched a year ago by digital news veteran Jim Brady, is gearing up for Pope Francis’ visit this coming weekend. Brady says the site, whose target audience is millennials on mobile devices, will produce five or six original stories a day to complement coverage from other local outlets.

How Will Facebook and LinkedIn Respond to the Rise of Local Networks Nextdoor and Alignable? (LSA Insider)
Greg Sterling: Facebook is focusing aggressively on SMBs and pitching itself as the only platform they need to market themselves. It’s a compelling pitch, but newer local networks like Nextdoor and Alignable present interesting challenges and opportunities.

SMBs Get More Mobile (eMarketer)
Most U.S.-based SMBs still don’t have a mobile-optimized website, according to research, but the share that does has grown significantly over the past year.

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