News and Analysis
Location Data Industry Gets Huge Wake-Up Call on Monday
Platforms, brands, and vendors benefiting from the reams of location data used to hit consumers with highly targeted ads should be paying attention to a change suggested by Google and Facebook’s appearances before government authorities, a New York Times exposé out Monday, and most importantly the impending arrival of GDPR-like legislation in the United States: 2019 will be the year privacy actually matters, posing a potentially devastating threat to the status quo of the location-based data and marketing industries.
How to Better Connect with Consumers via Mobile Coupons
Dan Slavin: It’s not just smartphone use that is growing—the number of people totally dependent on these devices to access the internet is rising as well. Both segments are projected to continue to show strong growth. Yet some marketers and retailers are struggling with attracting these users with offers and coupons.
Commentary
Why 2016 Will Be a Big Year for iOS 9
Apple has established a new standard for conducting “nearby” searches, thanks to an enhancement to the Apple Spotlight search functionality. This moves the consumer down the path to purchase in a few significant ways, including proactive local search content and results that change by time of day.
Black Friday Weekend’s Unreported Story: The Rise of ‘Bricks and Clicks’
The mostly unreported story of Black Friday weekend is that much of the ecommerce growth came from “bricks-and-clicks” retailers, not pure-play e-tailers. The reason: Physical stores offer a critical customer experience and serve as a “brand anchor,” both of which support ecommerce for traditional retailers. Stores drive online sales because they instill a sense of confidence and trust in the consumer.
Latest Posts
6 Reasons Why Beacon Programs Fail
Beacons have been heralded as the future of retail, with 85% of retailers expected to use the technology by 2016. But getting a successful proximity-marketing program off the ground involves more than just setting out a few digital devices. Here are few common pitfalls and tips on how to avoid them.
Mono CEO: In Local Marketing, U.S. Is Maybe 5 Years Ahead of Europe
Since its founding in 2007, Mono Solutions has been giving SMBs a complete package — from website building, to helping with online visibility, to engaging with customers, to doing business online. We recently caught up with the company’s CEO, Louise Lachmann, to talk about how she sees the local industry evolving.
Street Fight Daily: Crowley on Foursquare’s Future, Google Still Working on Same-Day Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Reports Profit but Still Falls Short of Expectations (Wall Street Journal)… Google Puts Exec Behind ‘Buy Button’ in Charge of Express Delivery Service (Recode)… Understanding The Future Of Mobility (TechCrunch)…
Street Fight Daily: Small-Scale Shipping Firms Are Having a Moment, Jet.com Struggles
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Growth of E-commerce Pushes Funds Into Small-Fry Shipping Firms (Reuters)… Jet.com Runs Into Turbulence With Retailers (Wall Street Journal)… Not Just An App: The Front End Of The Trillion-Dollar, Full-Stack Revolution (TechCrunch)…
Street Fight Daily: Uber Reportedly Losing Money Despite VC Success, Yelp and ProPublica Team Up
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Here Are the Internal Documents that Prove Uber Is a Money Loser (Gawker)… ProPublica Teams Up With Yelp to Make It Easier to Find Good Local Health Care Services (NiemanLab)… Here’s How Facebook Is Turning Its Local Ad Unit Into a Customer Service Channel (AdWeek)…
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Beyond Search: AI Visibility the New Growth Lever for MULO Brands