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Infographic: Cyber Monday Goes Mobile

November 16, 2018November 16, 2018 by Zackary Cantor

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Smartphones are gaining momentum as the preferred platform for Cyber Monday shoppers. Consumers have their smartphones with them everywhere they go, including work, making it essential for retailers to have a winning mobile marketing strategy.

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Black Friday Is a Boon to Local Retailers. What About ‘Small Business Saturday’?

November 15, 2018November 14, 2018 by Stephanie Miles

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Womply Senior Manager of Communications Dallin Hatch says he was surprised to discover just how big Black Friday and Cyber Monday have become for small retailers. He was also surprised to see what a little impact Small Business Saturday has on seasonal sales.

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Captivate Partners with Location Tech Companies to Deliver Geo-Targeted OOH Ads

November 14, 2018November 14, 2018 by Kate Talerico

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Captivate is getting more sophisticated, collaborating with tech-savvy partners to deliver OOH ads based on its audiences’ interests and locations. This year, Captivate announced its “Places” platform, which centralizes its planning and data analytic tools and “puts them in one place for the marketplace,” Shapiro said.

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The Power of Pairing: 4 Reasons Matching Is Gaining Traction in Local Home Services

December 11, 2015December 10, 2015 by Adam Burrows

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When variables such as trust, uncertainty, availability, and geography are at the core of decision-making — as they so often are when it comes to hiring professionals to perform home services — matching, especially when coupled with ratings and reviews, offers consumers peace of mind. It also provides an immediate connection in an often urgent and sometimes complicated time of need.

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Why Location Management Matters in the Age of Mobile and Social

December 10, 2015March 7, 2019 by Damian Rollison

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If SEO is about websites and marketing is about brand awareness, location management is about brick-and-mortar businesses and removing friction along the customer journey from online search to offline purchase. Ignore it at your peril.

Commentary

Why 2016 Will Be a Big Year for iOS 9

December 9, 2015December 16, 2015 by Gib Olander

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Apple has established a new standard for conducting “nearby” searches, thanks to an enhancement to the Apple Spotlight search functionality. This moves the consumer down the path to purchase in a few significant ways, including proactive local search content and results that change by time of day.

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Street Fight Daily: Yahoo Acquires Polyvore, Microsoft Invests $100 Million in Uber

August 3, 2015August 3, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Snags Social Commerce Site Polyvore (Wired)… Microsoft to Invest $100 Million in Uber (Seattle Times)… Attention, Shoppers: Shopping With a Store App Means You’ll Visit More and Stay Longer (Venture Beat)…

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What Do the Death of Flash and the Rise of HTML5 Mean for SMB Advertisers?

July 31, 2015July 31, 2015 by Lynn Tornabene

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HTML5 allows marketers to do more with online display ads than they were able to do before. They can add functionality and interactivity, filling their ads with content and creating something akin to a mini-website delivered across the web.

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Openings and New Hires at Yelp, HubSpot and NOMi

July 31, 2015July 31, 2015 by Geoff Michener

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Google scoops up a bunch of Homejoy staffers, a biz dev job at Vistar Media, and Gannett is looking for a VP of sales.

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LBMA Podcast: UberMedia’s Location Visit Optimization, Carmakers Buy Nokia’s HERE

July 31, 2015 by Asif Khan

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On the show: The world’s first virtual reality theme park; the world’s first artificially intelligent ad; MotorMood’s emoticons for drivers; xAd’s Global Location Snapshot; Nordstrom’s rooftoop Instagram installation, and more.

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Street Fight Daily: Groupon’s Food Delivery Service, The Missing Online-Offline Link in Retail

July 31, 2015July 31, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Challenges GrubHub and Yelp With 10% Off All Delivered Orders (Adweek)… The Missing Link Between Shopper Marketing And E-Commerce (Marketing Land)… A Fragile Moment for Big Media (Recode)…

News & Analysis

6 Ways Wearables Will Enhance the Shopping Experience

July 30, 2015July 31, 2015 by Stephanie Miles

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In order to take full advantage of the data that wearables provide, businesses need to give consumers a reason to share. Here are six examples of ways that wearables can be leveraged to enhance the shopping experience for customers at brick-and-mortar stores.

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A Deeper Look at ‘Michele’s List’ of Independent Local News Sites Reveals a Gloomier Picture

July 30, 2015July 30, 2015 by Tom Grubisich

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After taking a second, closer look at “Michele’s List,” I’m more worried about independent community news sites. I was surprised to see that more than half of them generate only $50,000 or less in revenue, hardly enough to run a “Ramen-noodle”-type operation.

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Street Fight Daily: Google Tests Home Services Ads, StubHub and Uber Pair Up

July 30, 2015July 30, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Home Services Ads For Locksmiths, Plumbers Hit San Francisco Market (Search Engine Land)… StubHub Now Lets You Request an Uber Ride So You’re Never Late to an Event (The Next Web)… How Apple’s Embrace of Ad Blocking Will Change Native Advertising (Digiday)…

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Placed Builds Out Attribution Platform, Connecting Store Visits to Dollars Spent

July 29, 2015July 29, 2015 by Nicole Spector

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Location-based analytics provider Placed is looking to prove that mobile ads have the power to drive sales. The company today unveiled a new tool that collects data on whether consumers bought anything at a store for which they saw a mobile ad, and how much they spent.

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