News and Analysis
Crack-of-Dawn Black Friday Lines Are Already a Thing of the Past, Data Shows
How is the increasing appeal of e-commerce and other digital options such as BOPIS—buy online, pick up in-store—affecting retail’s biggest day of the year? One consequence, data from Reveal Mobile indicates, is the end of the notoriously colossal lines that used to mark the beginning of Black Friday.
Commentary
How Top Marketers Are Curating the In-Store Mobile Experience
With consumer behavior in place, and solutions making technology like beacons as simple as a media buy, mobile proximity is poised to become the fasting growing piece of mobile advertising in 2016. The brands that have tested and learned early on are in great position to scale up and reach their audiences this year.
In 2016, the Local Economy Is No Longer Local
Yes, we still shop at local stores, but the Walmart in the nearby shopping plaza isn’t the only competitor the local store needs to keep an eye on. Increasingly, it’s a host of online vendors and the growing crop of on-demand startups that have become an indelible feature of the local business landscape — both enablers and usurpers of their merchant partners.
Latest Posts
Why Online Marketplaces Will Continue to Beat Word-of-Mouth Platforms in the Battle for Local Business
People seek the opinions of their friends. They care what they think, and they trust them to make recommendations on everything from a good meal to a good mechanic. It’s word of mouth marketing — the most prized of its kind since the Stone Age. And its staying power undeniably supports the rationale for a […]
Street Fight Daily: Uber Launches Food Delivery, Facebook’s Ad Tech Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… UberEats Comes to San Francisco, Where Food Delivery Is Hot (Recode)… With Retooled Atlas Under the Hood, Facebook Closes in on Linking Ads to Sales Across Devices (AdAge)… Retail Tech Meets Consumer Reality: Cracking the Consumer Path to Purchase Code (PYMNTS.com)…
What Local Marketers Can Learn From the Trials of Google Plus
With Google’s recent announcement that Google Plus will be decoupled from YouTube and other services, industry watchers are predicting that this may be the beginning of the end for the social network. Here are a few lessons a local marketer might learn from the social network’s challenges.
Sponsored Content: Home Improvement Chains Should Aim for More, Better Customer Engagement
Lowe’s and Home Depot duked it out in this month, with Home Depot roundly trouncing its competitor on key areas of local presence. Lowe’s showed in local advertising, but faces challenges elsewhere. Digital marketing company Where2GetIt crunched numbers to compare how the two are branding locally and how that is affecting local consumers…
Street Fight Daily: An Inside Look at Amazon, Can Facebook Finally Conquer E-Commerce?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside Amazon: Wrestling Big Ideas in a Bruising Workplace (New York Times)… Facebook’s Last Push Into E-Commerce was a Disaster, but It’s Gearing Up to Try Again (Business Insider)… Location Inaccuracy is a Bigger Problem Than Fraud (AdExchanger)…
Street Fight Daily: Uber Will Return Your Online Purchases, Samsung Preps for Mobile Payment Launch
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Uber Is Fixing Online Shopping’s Most Annoying Problem (Refinery29)… Samsung Pay to Launch September 28 in U.S. But Will Businesses Accept It? (Recode)… Stores Suffer From a Shift of Behavior in Buyers (New York Times)…
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