News and Analysis

5 Big Takeaways from Black Friday 2018

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As Cyber Monday gets underway, another Black Friday looms behind us. Below are the highlights of brick-and-mortar retail’s big day as we prepare for the windfall expected from its digital counterpart.

5 Hot Retail Strategies in Play This Thanksgiving Weekend

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Top retailers aren’t leaving anything up to chance. In one of the biggest pushes we’ve seen in years, retailers around the country are embracing interactive technology and social channels in a play to capture a greater share of consumer holiday spending. Read on to learn about five innovative strategies.

Grocers Use AI, Voice Tech to Manage ‘Black Wednesday’ Crowds

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Beyond managing the Black Wednesday chaos with extra staffers and longer hours, a growing number of supermarkets are using technology to improve the shopping experience and turn rushed shoppers in loyal customers who will return again once the holidays are through.

Commentary

Street Fight’s Predictions for 2016: Part Two

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With 2015 drawing to a close, it’s time again to look ahead to what we can expect in the hyperlocal space in 2016. We asked Street Fight staffers and weekly columnists what they thought would be the biggest story (or stories) in local in 2016. We ran the first installment yesterday — now here are the rest.

Street Fight’s Predictions for 2016: Part One

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With 2015 drawing to a close, it’s time again to look ahead to what we can expect in the hyperlocal space in 2016. We asked Street Fight staffers and weekly columnists what they thought would be the biggest story (or stories) in local in 2016. We’ll be running their outlooks in two installments, the first today and the second tomorrow.

Rating Street Fight’s 2015 Predictions

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At the end of each year, Street Fight invites staffers, friends, and luminaries from the industry to share their predictions for what’s in store for the coming year. Today, we take a look back at some of the predictions for 2015 to see who was on target and who missed the mark.

Latest Posts

Study: Local Advertisers Are Leaving Behind $14 Billion in Co-op Marketing Every Year

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According to the report from Netsertive and Borrell Associates, 38 percent of local businesses cited “too much paperwork” as the greatest barrier to co-op marketing, and another 38 percent cited “too many rules.”

Why Local News Sponsorships Are More Relevant than Ever

How the Local Media Consortium Is Leveraging Its Relationship With Google for Higher CPMs

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The Local Media Consortium is working to turn “digital dimes” back into the dollars. To see how the group is progressing, we recently spoke with Tobias Bennett, LMC’s “programmatic advertising champion.”

Street Fight Daily: Macy’s and Alibaba Join Forces, Amazon Changes Retail Ad Terms

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Alibaba Lands Macy’s as the First U.S. Department Store For Its Online Portal (Fortune)… Amazon Changes Terms for Retailers Advertising on Its Site (AdAge)… Layoffs Hit Groupon’s Restaurant Software Unit as Breadcrumb Founder Leaves (Recode)…

How SMBs Can Respond to the ‘Uber Effect’

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If the past 15 years have taught us anything, it’s the resilience of brick-and-mortar businesses. Effective enterprises sense and respond to change by incorporating new technology and business models while relying on their distinct advantages, such as face-to-face service and distinctive ambience.

6 Platforms for On-Demand Doctor House Calls

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Using location-based mobile technology, vendors are modernizing the concept of physician house calls. For a price, consumers in most metropolitan areas can order up a doctor just like they would a pizza. Here are six platforms that consumers can use to bring healthcare providers to their doorsteps.

Street Fight Daily: Facebook’s New Ad Features, Retailers Will Start Testing MCX Payments App

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Trying to Make It Even More Tempting for You to Buy Products from the News Feed (Business Insider)… Retailers to Begin Public Tests of MCX Mobile Payment App But Face Hurdles (Wall Street Journal)… Amazon’s Dash Buttons Hint at a Future of Interface-Free Shopping (The Verge)…

Mapsense CEO: The Rise of On-demand, Location-based Apps Is a ‘Huge’ Opportunity

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Smartphone users are familiar with consumer-facing map services such as Google Maps, which consistently ranks among the most frequently used apps. But companies depending on maps are far more numerous than map services apps. Countless mobile apps that use location services such as delivery-oriented Instacart and transportation-oriented Uber rely on mapping software, and still more […]

Revived Daily Voice Expands Into North Jersey With 22 New Sites

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Pushed to near death two-and-a-half years ago by heavy losses, regional community news network Daily Voice has resurrected itself, expanding in suburban Connecticut and New York State — and now the network is about to cross the Hudson River into northern New Jersey.

Street Fight Daily: Google Introduces New Parent Company, Amazon Launchpad’s Challenges

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Meet Alphabet, The New Conglomerate Absorbing Google (Marketing Land)… Amazon’s Next Big Challenge: Getting You to Buy Stuff You Didn’t Know You Wanted (Recode)… Startups Vie to Build an Uber for Health Care (Wall Street Journal)…

Street Fight Launches ‘Local Visionary Awards’ to Honor the Industry’s Best and Brightest

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For four-and-a-half years, Street Fight has been the go-to resource for people working in local media, marketing, commerce and tech. Building on that history, today we are launching a 10-category competition designed to honor the very best campaigns and ideas in local.