News and Analysis

News & Analysis

Google Reviews Hit with Massive Spam Attempt

by Joseph Zappa Share this  
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Google reviews, increasingly essential to the online search presence of brand and SMB brick-and-mortars alike, were hit by a massive spam attempt last week. At least 2 million fraudulent reviews were posted, according to ReviewFraud.org.

News & Analysis

Kroger Pushes Boundaries with Mobile Holiday Strategies

by Stephanie Miles Share this  
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Feeling the pinch from online-only grocers, many brick-and-mortar supermarkets are beginning to dip their toes into mobile marketing this holiday season. Kroger, on the other hand, is jumping all the way in.

News & Analysis

New Hires at Nextdoor, Airbnb, Applift

by Geoff Michener Share this  
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Every two or three weeks, guest columnist Geoff Michener rounds up some of the latest hires in local and digital marketing. This week’s roundup also includes new hires at TapClicks, Affinio, Tealium, Vistar Media, and Motista.

Commentary

Commentary

Understanding the Context of Local Advertising’s Supply and Demand

by Andrea Duggan Share this  
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The current election cycle, if nothing else, has demonstrated the importance of context in the supply and demand of local media. In this type of market, the early bird gets the worm. Consumer brands are learning this lesson the hard way and getting shut out of local opportunities that otherwise might have been available.

Streets Ahead

Is Uber Paving the Way Toward Verified Consumer Reviews?

by Damian Rollison Share this  
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In an atmosphere where fake reviews are all too easy to create, we need tools that help distinguish real opinions from garbage. Moving beyond the limitations of data algorithms, fact-based approaches hold out the promise of grounding review services in observable truth.

Commentary

For Brick and Mortar to Beat Ecommerce, It Takes Mind, Body, and Spirit

by Manpreet Singh Share this  
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While many onlookers think that increased comparison shopping, faster and cheaper delivery options like drones, and the convenience of shopping at home equal doom for physical stores, the reality is that the economy (like the people behind it) is largely driven by the irrational.

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News & Analysis

Street Fight Daily: DoorDash Partners With 7-Eleven, How Instagram’s Latest Update Affects Advertising

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Delivery Startup DoorDash Is Promising to Send 7-Eleven Food and Drinks to Your Home in 45 Minutes or Less (Business Insider)… New, Stretched-Out Instagram Means More Ads (Mashable)… As Giant Platforms Rise, Local News is Getting Crushed (Nieman Lab)…

Commentary

Will Mobile Search Dethrone Google?

by David Card Share this  
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Why would Google’s market leadership be vulnerable to mobile search incursion? Innovation in search can occur at the user experience level, the core indexing and ranking algorithms, and the business model and ecosystem that supports search. Each of these faces potential mobile disruption.

News & Analysis

6 Ways Local Merchants Can Compete in Organic Search Results

by Stephanie Miles Share this  
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Type in a generic search term for nearly any local service and you’re likely to see listings for national brands and retail chains. Local businesses have largely been pushed out of the first page. So local merchants have to make a change in their SEO strategies.

News & Analysis

Street Fight Daily: Yahoo’s ReachLocal Partnership, Amazon Wants to Deliver From Farmers Markets

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Follows Google in Building Out Local Search Marketing Reseller Program (Search Engine Land)… Amazon Is Testing Farmers Market Produce Delivery (Los Angeles Times)… Google Reportedly Kills Plan to Let Retailers Send Notifications in Maps (The Verge)…

News & Analysis

Will Social Media Give TV a Run for Its Money in the 2016 Election?

by Nicole Spector Share this  
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“Politicians already know that an election can hinge on specific regions and using social media to listen and engage in those areas can have a significant impact on the voting outcome,” says Phil Harris, CEO of Geofeedia.

Commentary

Where Do My Friends Fit Into My Local Search?

by Mike Boland Share this  
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The social graph alone won’t be a silver bullet for local. It’s just not big enough. And its value to local is overstated. My friends are great for party pics and snappy news feed dialogue — they don’t yet excel at plumber reviews.

News & Analysis

Street Fight Daily: Google’s Home Services Features Are Live, How Effective Are Digital Coupons?

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Plunges Into Home Services Market (Wall Street Journal)… Pitt Study Finds Location-Based Marketing a Mixed Bag (Pittsburgh Post-Gazette)… Our Marketplace Obsession and Bubble (TechCrunch)…

Case Studies

Case Study: Georgia Candy Shop Manages Off-Site Sales with Mobile Tools

by Stephanie Miles Share this  
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Having a product as small and portable as chocolate candy gives M Chocolat’s owners the freedom to sell outside their brick-and-mortar store. The sisters often use food festivals, local races, wine shops, and gourmet specialty stores to find new customers.

News & Analysis

Openings and New Hires at LivingSocial, GrubHub, and RetailNext

by Geoff Michener Share this  
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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Borrell Associates ups its research director, eBay names a new CMO, and RevMob appoints a co-CEO.

News & Analysis

LBMA Podcast: Sensewhere Partners With Tencent, DoubleDutch Raises $45M

by Asif Khan Share this  
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On the show: Wrapify wants to pay you when you drive your car; Latis works on smarter notifications; Intellibins locates recycling for New Yorkers; Ahlens of Sweden uses Instagram in a unique way; and ClearChannel promotes Humans TV show in airports.

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