Location Data Verification Firm Location Sciences Expands to Americas
The London-based firm also announced on Tuesday morning its appointment of digital marketing veteran Warren Zenna to take the helm on this side of the Atlantic.
Location Sciences works with advertisers, using its proprietary verification platform to check whether the location data and location-based strategies advertisers’ media partners promise them are actually hitting the mark.
“Location Sciences’ offering has been sorely needed by the industry for the last five to seven years,” Zenna said. “As a former buyer of location data, I was anticipating the development of this solution eagerly. When I saw what, and how, Location Sciences was solving for this, I jumped at the opportunity to help make it available to the industry.”