Location Data Verification Firm Location Sciences Expands to Americas

Share this:

As the location data and marketing industries experience heightened calls for privacy and quality control, location data verification solution Location Sciences is expanding to the Americas.

The London-based firm also announced on Tuesday morning its appointment of digital marketing veteran Warren Zenna to take the helm on this side of the Atlantic.

Location Sciences works with advertisers, using its proprietary verification platform to check whether the location data and location-based strategies advertisers’ media partners promise them are actually hitting the mark.

“Location Sciences’ offering has been sorely needed by the industry for the last five to seven years,” Zenna said. “As a former buyer of location data, I was anticipating the development of this solution eagerly. When I saw what, and how, Location Sciences was solving for this, I jumped at the opportunity to help make it available to the industry.”

Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]