News and Analysis
Apple Takes Advantage of Facebook’s Foul Play to Make a Privacy Statement
Not only did Facebook’s “Research” app, which paid 13- to 35-year-old users $20/month to access their search history, emails, and private messages, set off every imaginable alarm on the this-will-look-bad-when-the-exposé-comes-out PR radar (one of the world’s most powerful corporations must be lacking one of those), but the app also blatantly violated the terms of Apple’s Enterprise Developer Program, which proscribes distributing apps to consumers. It probably didn’t help that Facebook was searching tweens’ data for dirt on its competitors.
Privacy, Poor Management, and Sex Scandals Can’t Touch the Duopoly’s Ad Growth—Yet
It will likely take a significant downturn in spending or overall economic well-being for Big Tech to feel some major financial pain. And while great for Google, Facebook, Amazon, and Apple, that’s got to be concerning for industry watchdogs wondering whether these businesses are too entrenched in digital search, advertising, and commerce to be challenged—because the past year was not hot for Silicon Valley, and yet the presses keep printing dollars.
Commentary
As Gannett Acquires ReachLocal, Some Lessons From Its U.K. Exit
As news filtered out earlier this week that media giant Gannett had bought ReachLocal for $156 million, it capped off several years of speculation in the local marketing industry about where the public company would end up. As a former ReachLocal employee (2010-2014) now living in Norway, I’ve watched the company as it has faced steep challenges […]
Are Community Networks the Final Frontier for Local Publishers?
What if local publishers changed their strategy to focus exclusively on engaging and connecting their community at large? It still requires the great content that they create daily, but also a powerful and relevant search experience for users, more calls to action, and a more native and engaging mobile experience.
Latest Posts
Street Fight Daily: Google and Flipkart Partner to Eliminate Apps, Groupon’s Ideel Takes a Hit
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With a Mobile Website Like An App, Flipkart Takes a Swipe at Apple (New York Times)… Groupon Site Ideel to Pack Up and Ship Out of New York (Crain’s New York Business)… Legacy Retailers Struggle to Ramp Up Mobile Marketing (Ad Age)…
#SFSNYC VIDEO: Smartphones Will Make the Connected Store a Reality
Implementing technology in retail environments as means of “saving” brick-and-mortar stores has been a consistent theme in recent years. But consumers have sent a clear message that the connected store can’t be about technology for technology’s sake. Smartphones’ increasingly central role in the shopping process, from research to purchase, makes them the logical link between connected shoppers and connected stores.
Franchises Make Scale Profitable for TAPinto.net’s Two-State Network
TAPinto.net has taken its New Jersey-centered franchise model for community news to adjacent and competitive Westchester and Putnam Counties in New York State’s heavily suburban Lower Hudson Valley. In this Q&A, founder and CEO Mike Shapiro explains how he’s been able to scale his seven-year-old community network through franchising, and do it largely through self-financing.
Street Fight Daily: A Deep Dive into the Yahoo-Google Partnership, Square’s IPO Struggles
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What Does Yahoo’s New Google Partnership Mean for SEO’s Future? (Search Engine Land)… Square, Facing a Chilly Market, Persists in Pursuing IPO (New York Times)… Pinterest Sharpens Its Visual-Search Skills (Wall Street Journal)…
Openings and New Hires at Groupon, Rocket Fuel, and Xaxis
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Groupon appoints another new CEO, Xaxis spinoff Light Reaction gains a vice president of global operations, and programmatic leader Rocket Fuel adds political veterans in anticipation of new online ad spending for the 2016 election cycle.
DC Startup Fundrise Is Redefining How We Invest in Real Estate
Major real estate development projects like Manhattan’s 3 World Trade Center cost billions, and budget overruns often delay construction. Enter Fundrise: The company’s technology opens doors for individuals who want to invest in local real estate developments, but maybe don’t have millions of dollars lying around. Fundrise has seen 1,500 percent growth in deal volume since May 2014.
LBMA Podcast: Lowe’s Is Opening a Hardware Store in Space, eeGeo Launches Global 3D Mapping Platform
On the show: Lowe’s is opening a hardware store in space; eeGeo launches global 3D mapping platform; MLB used Snapchat Geofilters for World Series; Taggalo blends beacons with facial recognition; Sochat, which allows you to text anyone nearby, just raised $2 million. Plus, news from Sears; IBM + Weather Channel; Thinknear; and Facebook.
Street Fight Daily: Postmates Acquires Local Discovery Startup Sosh, Facebook’s New SMB Ad Products
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Postmates Is Buying Sosh, a Service for Discovering Local Activities (Fortune)… Facebook’s New Tools Let Merchants Tailor Ads for Nearby Consumers (Adweek)… How Handy’s Founder Oisin Hanrahan Is Scaling His Startup into an On-Demand Powerhouse (The Next Web)…
The Path to Purchase Is More Mobile than Ever: xAd Study
xAd’s fourth annual Mobile Path to Purchase study indicates the customer journey is more smartphone-dependent than ever, even for big-ticket, high-consideration purchases like cars. “Location is much more than a targeting tactic; it’s a powerful indicator of consumers’ intent and immediacy of needs,” said xAd senior director of global research Sarah Ohle.
5 Tools Local Merchants Can Use to Segment In-Store Visitors
Loyal customers are incredibly valuable to local merchants. A new class of hyperlocal platforms is helping small business owners pinpoint and engage with repeat visitors using a combination of in-store beacons, geo-location tools, and customer segmentation technology. Here are five platforms that enable merchants to track visit frequency and send highly targeted promotions to maximize sales among their most valuable customers.
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Streets Ahead: Google Chat, and Instagram Reels