News and Analysis
Data Science as a Solution: conDati Opens Doors for Digital Retailers
The pitch is that today’s marketers with omnichannel inspirations need a machine learning-driven platform that will not only assess the success of campaigns across several media but also point them toward paths for future success. That’s an expensive technical infrastructure to create in-house, and conDati’s betting its solution is worth the spend.
Want to Know How Long the Wait For that Hot New Restaurant Is? There’s a Google Integration for That
Building on the Reserve with Google offerings that have made the tech giant’s SERPs the new homepage of local businesses, Google seems to be adding a feature that allows people searching for local restaurants to sign up for a waitlist. Busy folks with a penchant for busy eateries rejoice.
How 5 Retail Brands Are Maximizing the Power of User-Generated Content
Photos and videos that shoppers post on social media convey sentiment about brands, giving fellow consumers—and brands themselves—an uncensored look at how people really feel about their products and services. How brands harness this feedback is evolving, as brand marketers find new ways to glean insights from the unstructured consumer feedback being posted on social media and elsewhere online. Here are five examples of brands that are engaging shoppers across social channels and taking full advantage of the content that customers post on their own online accounts.
Commentary
Lessons for Mobile Marketers From Meeker’s 2016 Internet Trends Report
The report focuses on several trends that should be of interest to retail marketers and their mobile marketing strategies. For starters, there is less differentiation between products, brands, and retailers. These days, products evolve into brands, brands become retailers, and retailers become products.
Latest Posts
LBMA Podcast: Jet.com Job Prospects Experience the Office Using VR, PillPack Location-Based Alerts for Your Meds
On the show: Jet.com is using Samsung Gear VR to help job prospects experience the office; PillPack brings reminders and location-based alerts for your drugs; Uber partners with TomTom; PriceLocal launches in Charlotte; SingPost developing the O2O mall of the future. Plus, news from Coke; Google; Verve + Moat; Blippar; and Spotify.
Openings and New Hires at Moasis, EBTH, and Tout
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Moasis hires two ex-Googlers to its c-suite, Everything But The House makes a spree of executive hires, and video network Tout woos away a Deseret Digital Media leader.
Street Fight Daily: Groupon CEO on ‘Myths’ About the Company, P&G’s Snapchat Success
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Is Groupon ‘Misunderstood’? It Probably Is Under-Appreciated (Local Onliner)… How P&G Is Tying Snapchat Ads to In-Store Sales (Ad Age)… Newsonomics: Can You Get Readers to Pay a Dollar a Day for Digital News? (Nieman Lab)…
Targeting Consumers on the Holiday Purchase Path Means Reducing Friction
Around the holidays, consumers tend to spend a lot more time on multiple devices, altering standard shopping habits and behaviors. This means brands and businesses need to ensure they are accurately and competitively represented in search, social, and mobile channels, and that social engagement and advertising efforts are properly targeted to the right consumers at the right times.
Webinar Recap: Marketing and Customer Engagement Tactics for the Holiday Season
Black Friday is a week away. Is there anything brands and merchants can do before then to make their local marketing stand out amid the holiday crush? Yesterday’s Street Fight webinar, “Real-Time Location-Based Marketing Strategies for the Holidays,” in conjunction with Brandify, indicated there’s still time to implement some practical tactics that can make a difference.
Street Fight Daily: Square’s IPO Pricing Lower Than Anticipated, Google Brings App Content into Search
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… For Its IPO, Square Scales Back Valuation by $3 Billion (New York Times)… Google Just Scored a Huge Win for Its Mobile Search (Business Insider)… Starboard Urges Yahoo to Drop Alibaba Spinoff Plan (Wall Street Journal)…
StructuredWeb’s Nissan: We’re Just Starting to See the Complexity Curve Going Up
Long sales cycles, smaller target audiences, higher transaction values — all these characteristics separate B2B from B2C marketing. “There’s a level of precision that you need to have in the B2B space, because otherwise you can spend a lot of money without seeing any results,” said StructuredWeb president and CEO Daniel Nissan.
All Politics Is Data for 2016 and Beyond
The saying used to be that “all politics is local.” A more appropriate term for the 2016 election cycle might be “all politics is data.” In fact, with their emphasis on audience and local targeting and their growing adoption of programmatic buying, political campaigns have begun to increasingly resemble marketing campaigns.
Street Fight Daily: Google Brings Back Google+, Angie’s List Says No to Acquisition (Again)
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Four Reasons Why Google Is Bringing Google Plus Back to Life (Recode)… Angie’s List Turns Down IAC’s Second Offer to Buy It — This Time for $512 Million (Business Insider)… Lyft Executive Says on Track to Hit $1 Billion in Gross Revenue (New York Times)…
The Challenge for ‘Indie’ News Sites: Monetizing Highly Engaged Audiences
When they met at their recent Chicago convention, independent community publishers and editors talked a lot about what might be called “reve-news.” On everybody’s mind at the Local Independent Online Newspaper (LION) Publishers’ annual meeting was how to monetize news. Even weddings and obituaries can contribute to local news publishers’ bottom line.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Beyond Likes: Win Hearts with Emotional Marketing