LBMA Podcast: Job Prospects Experience the Office Using VR, PillPack Location-Based Alerts for Your Meds

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: is using Samsung Gear VR to help job prospects experience the office; PillPack brings reminders and location-based alerts for your drugs; Uber partners with TomTom; PriceLocal launches in Charlotte; SingPost heading development of the O2O mall of the future; Member news from Coke; Google; Verve + Moat; Blippar; and Spotify; plus Localytics survey on mobile user behavior and what users want from apps.

Top Stories of the Week:

1. using Samsung Gear VR for hiring future employees 4:38
2. Uber partners with TomTom 7:38
3. PillPack — reminders and location-based alerts for your drugs 10:08
4. PriceLocal launches in Charlotte 12:45
5. Singapore Post Limited to design O2O mall of the future 14:53

Resource: Localytics survey indicates users want more mobile personalization and location is key 19:46

LBMA Member News:

1. Coke “Wish in a Bottle” campaign for Summer Love event 22:49
2. Google Maps to offer offline service 24:05
3. Verve partners with Moat 26:06
4. Blippar enhances Royal British Legion’s annual Poppy Appeal campaign 27:33
5. Spotify now recommends nearby concerts (via Songkick) 29:26