News and Analysis
Check Out What’s New at the Grocery Store
Walk into any MULO (multi-location) grocery store today, and you’ll likely find far more than what you might have experienced 20 years ago. In fact, the most popular grocery store in the U.S. today is not even an actual grocery store. According to this recent study, 7-Eleven ranks highest, which is proof positive of the […]
BILI Social Partners with NHLAA
Social-media and commerce company BecauseILoveIt.com (BILI Social), has entered an exclusive three-year partnership with the NHL Alumni Association (NHLAA). The goal is to help brands tap into the communities of former professional athletes through revenue-sharing opportunities. Players can promote products through social media and earn commissions through BILI Social. Adrian Capobianco, Co-Founder and CEO of […]
Mother Nature + AI = MULO Sales, According to Zoomd
Sagi Weinberg, Sales Director of Zoomd, a digital marketing powerhouse, believes that many MULO (multi-location) retailers, restaurants, and service businesses are missing out on one key data point that can help them attract customers and sales. The answer lies in the skies — our weather! Whether brands are dealing with frigid or oven-like temps, snow […]
Commentary
What CTV Can Learn From OOH Advertising Measurement
What if I told you (in Lawrence Fishbourne’s best Morpheus voice) that in some circles, OOH measurement is, in fact, more advanced than CTV’s equivalent? And that CTV has a lot to learn from its much older, but just as rapidly innovating, advertising brethren. Billboards, bus shelters, and airports in the public space are getting […]
Building a Successful Experiential Marketing Campaign on a Budget
For many businesses, the most significant disadvantage of an experiential marketing campaign is the price tag. Depending on the event you plan, the number of guests you invite, and the location you choose, the costs associated with your event can ring up to tens of thousands of dollars. Fortunately, I can fill you in on […]
Meet a New Flock of Local Influencers: An Interview with Emily Steele of Hummingbirds
Meltwater recently reported on “influencer fatigue” and asserted that only 3 percent of consumers are still swayed by the opinions of celebrities. But we all know that word-of-mouth marketing and targeted social media with the help of local influencers can still be highly effective tactics. A new breed (or should we say flock*) of influencers […]
Latest Posts
Hidden Nuggets in Local Address Data for Retail Decisions
It’s no secret that the past few years have been extremely challenging for inventory managers. In 2021 and early 2022, brands faced widespread inventory shortages, while the latter half of 2022 and 2023 saw massive excess inventory levels (as much as $740 billion in unsold goods) as brands worked to counteract the previous year’s shortages […]
Tinuiti Report: Temu Takes a Break
Somebody must have given Temu a talking to. The e-commerce brand that offers very competitively priced items was glomming up ad inventory across social media throughout 2023 to the consternation of its competitors. And then, just like that… it receded. Temu, which increased its ad spending a whopping 1,000% in 2023 from the previous year […]
Self-Checkout Grows Up (and Sometimes Phases Out)
As the cost of labor skyrockets (especially in California) and the size of the qualified talent pool shrinks for MULO (multi-location) brands, retailers and restaurants are looking for ways to automate and streamline all aspects of their operations. Self-checkout was introduced in the 1980s but didn’t take off and proliferate until 2001. Since their mass roll-out, […]
Another ‘Tainment Category Sprouts Up
You’ve likely heard of eatertainment and sportstainment. But a new category of ‘tainment is out in the field — agritainment! A huge complex in Arizona (on the site of a family farm) has been converted into a space where people can eat, learn about farming, participate in fun activities, and pick fruits and vegetables in season. […]
City Mattress Rests Easy with Agital
Just because it’s called City Mattress doesn’t mean it’s off-limits to suburbanites or dwellers of the exurbs. At least that’s if performance-marketing agency Agital has anything to say about it. The agency developed a cross-channel marketing strategy to drive foot traffic to physical stores by using the brand’s existing customer data bases for its 30+ […]
How AI Is Transforming Phone Calls Into Data
“This call may be recorded for training and quality purposes” We’ve all heard a version of this ubiquitous message a thousand times. Chances are we don’t even notice it any more due to a form of audio “ad blindness”. Still, if we stop and think about it, interesting questions arise. What are these recordings actually […]
Fat Brands Blasts Off for Success
This writer was honored to be invited to an all-franchisee gathering of Fat Brands corporate team members, franchisees, and partners. Live events have made a comeback, as illustrated by the attendance of close to 2K people who enjoyed a close-up view of the Las Vegas Sphere, which was in keeping with the space theme of […]
How B2C Marketers are Spending in 2024
A new study among senior-level B2C marketers was just completed by Stirista, a company that offers data-driven performance marketing. Among the highlights of this 200-executive survey are: Marketers are optimistic. An overwhelming 91% of respondents have a positive outlook on meeting or exceeding marketing goals over the next year. Although 81% of marketers have seen […]
Investing in AI Tools Leads to Better Outcomes for Marketers
The hype for AI has reached a crescendo, with companies across all industries introducing AI tools and endless amounts of news coverage touting its potential as a game-changer. While it has mostly remained a buzzword for many industries, it has already become a difference maker for marketers. According to a recent study, 41% of marketers […]
Vericast Introduces nCountR Platform and Market Experience Center for Retail Advertising Innovation
Despite the rise of e-commerce, in-store experiences remain crucial for retailers. Recent studies indicate that a significant portion of consumers still prefer to make their purchases in physical stores, underscoring the importance of effective in-store advertising strategies. Against this backdrop, Vericast has unveiled the name of its advanced retail media platform: nCountR. Alongside this announcement […]
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