News and Analysis
Brands Push Forward with Automation, But Privacy and Creepiness Concerns Remain
“Marketing automation is all the rage. Everyone feels like they need to ‘do it’ or they’ll be left behind. That rush to do the latest ‘new thing’ without thoughtful planning often leads to failure,” says Winston Lord, co-founder of Venga, a guest management platform that uses automation to enhance customer experiences. “It’s critical to build a 360 degree view of your client and your strategy before implementing marketing automation.”
Programmatic OOH Is Real. Why Isn’t Your Agency Using It More?
The ad tech industry’s state of flux and disarray spurs confusion and buyer skepticism of real innovation. This is particularly prevalent in rapidly evolving areas like programmatic that also contend with existing legacy trust issues. I come across this every day, as there seems to be a persistent rumor that programmatic Out of Home (OOH) is “fake,” and that, when looking under the hood, programmatic OOH is merely an automated process for reserving and purchasing inventory. This misconception results in missed opportunities for marketers.
Factual Partners with Airship and Braze to Power Location-Based Mobile Marketing
The partnership will enhance Airship and Braze’s efforts to furnish clients with precise mobile messaging based on the location of the customers they want to reach. Airship and Braze help brands engage their customers, retaining their business and ideally driving them back in-store. Airship rebranded, dropping the Urban from its name, last month.
Commentary
Is There an SMB Analytics Market? And If So, What Should It Measure?
“I’m not convinced small businesses without a full-time in-house marketer really care about analytics,” David Mihm tells Mike Blumenthal in their bi-weekly chat. “They certainly don’t have the time or expertise to dive in each week and change their marketing or customer service behavior based on what a dashboard is telling them.”
Latest Posts
How Data Is Poised to Significantly Transform Local Marketing
It is becoming clear that this is the year when our industry effectively leverages data integration across the marketing ecosystem. One significant aspect of this industry evolution is the injection of physical-world data with other data sets, as well as mobile. Mobile data is the glue that connects all data with the broader ecosystem.
Good Uncle’s Cerilli: ‘We Could Change the Face of Franchising’
If Wiley Cerilli’s new venture has its way, geography won’t be as limiting a factor in determining who has access to gourmet food and celebrated dishes from famous chefs. The company, which recently raised $2.2 million, will launch this fall in smaller cities and towns, linking local populations to big-city food via a mobile app and delivery service.
Street Fight Daily: Google/Facebook vs. Publishers, Will Alibaba Buy Yahoo Stake?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In Battle with Google and Facebook, More Publishers Join Forces (Digiday)… Alibaba Raises More Cash, Yahoo Stake In Sight? (Forbes)… Most Mobile Marketers Are Using Location, But How Do You Do It Right? (Marketing Land)…
Street Fight Daily: Billboards and Location Marketing, Wikipedia’s Search Plans Causing Controversy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… See That Billboard? It May See You, Too (New York Times)… Head of Wikimedia Resigns Over Search Engine Plans (The Guardian)… As Advertisers Clamor for Location Data, Can Publishers Deliver? (AdExchanger)…
Snowcap Data Launches Leadbird, a Local Lead-Gen Toolkit for SMBs
The new platform, which aggregates real-time local data, looks to give small businesses the same kind of access to data that big businesses have, but on a hyperlocal level, CEO Carl Rohling told Street Fight. From there, SMBs can design direct marketing campaigns based on information about the consumers in their proximity.
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