Factual Partners with Airship and Braze to Power Location-Based Mobile Marketing

Location data firm Factual is hooking up two of mobile marketing’s top tech firms with its Location Engine SDK, the company announced this morning.

The partnership will enhance Airship and Braze’s efforts to furnish clients with precise mobile messaging based on the location of the customers they want to reach. Airship and Braze help brands engage their customers, retaining their business and ideally driving them back in-store. Airship rebranded, dropping the Urban from its name, last month.

Factual’s SDK transforms reams of location data into comprehensible information, including audience segments that marketers can easily target for maximally effective campaigns. Targeted campaigns tend to be more effective than one-size-fits-all, spray-and-pray mobile messaging, and location is the most valuable data layer on the market.

“Rich, real-time context like Factual’s location intelligence is crucial to ensure companies reach exactly the right person in exactly the right moment, in ways that build trust, boost engagement, drive action, and grow value,” said Mike Stone, SVP of marketing at Airship.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018 and compiled the daily newsletter since 2016. Joe is a journalist who has written widely about technology, business, and politics. You can contact him at jzappa@streetfightmag.com.