Openings and New Hires at TruMeasure, Brandmuscle, MapQuest
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. Please send him a message via LinkedIn if you’d like to share any job changes. (Plus, scroll down for jobs on offer now.)
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TruMeasure Founder to Step Down
Charity Huff, founder of TruMeasure which was acquired by McClatchy in 2013, is stepping down as General Manager. During the next few months, Huff (who also writes the Street Ventures column on this site) will transition out of her role as general manager. She will continue to lead the organization and team as potential successors are vetted. Once a the vacancy is filled, Huff will return to strategic consulting for the industry, acting as an advisor for several hyperlocal tech companies.
Newly Created Chief Digital Officer At Brandmuscle After Acquisition
Brandmuscle – the all-in-one platform for distributed marketing – has hired its first chief digital officer. Paul Elliot will lead the newly created post and bring digital innovation to more than half a million local SMBs. Before joining Brandmuscle, Elliot was the chief digital officer at KINETiQ DIGITAL and executive vice president of marketing & innovation at Rosetta (The Publicis Group’s customer engagement agency). Brandmuscle was acquired by private equity firm American Capital Equity in December. The firm likely wants to see new technology and revenue initiatives in order to maximize shareholder value over the next year.
Internal Promotion at Vendasta
Jacqueline Cook was promoted to vice president of growth at Vendasta. Cook started at Vendasta over two years ago after starting her own company. She has grown quickly through the ranks at the marketing automation company. As Vendasta’s product offerings grow, Cook will spearhead revenue opportunities.
Emagine Hires Digital Strategist
Meara Santoro has joined digital marketing agency Emagine. Santoro joins the team as a digital marketing strategist. Emagine works with companies such as WebMD, Pfizer, and Deloitte. Before joining Emagine, Santoro worked at Innovex and Cox Enterprises.
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