LBMA Podcast:, Alibaba, and Zuckerberg on Oculus OS

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Poster in motion for the film Creative Control; acquired Yodle; Alibaba invests in Groupon with them knowing; Mitsubishi’s mid-air display – it’s like magic; In case of emergency call your nearest WaffleHouse; Walgreens gets deeper into beacons; raises $5M clams; Foursquare +; Exterion pulling O2 customer data for OOH targeting; Yoose + Telkomsel case study. Our resource is from the Samsung Keynote presentation and features Mark Zuckerberg talking Oculus OS on Samsung Gear.

Top stories of the week

sponsored by Samsung
1. Magnolia Pictures – Creative Control “poster in motion” 13:24
2. to acquire Yodle 17:05
3. Alibaba buys 33M shares of Groupon 19:20
4. Mitsubishi Tech – display in mid-air 22:58
5. In Case of Emergency call WaffleHouse 27:13

Resource: Mark Zuckerberg on Samsung Gear from MWC 32:21

Member News

1. Walgreens to grow their use of beacons 48:25
2. raises $5M 50:09
3. Foursquare + 50:51
4. Exterion pulling O2 customer data for OOH targeting 51:28
5. Yoose – Telkomsel case study 52:47