News and Analysis
Facebook Expects Record-Setting FTC Fine for Privacy Violations
Five billion would be a record for FTC punishment of a tech company and would signal harsher scrutiny to come for an industry that has accrued unparalleled wealth and power with little regulatory oversight. Facebook’s fine comes after a saga of instances in which it failed to protect user data. Most damningly, the company vowed to shore up its data protection practices in 2011 and can now be accused of failing to uphold that promise.
How Forward-Thinking Brands Are Leveraging Automation
Global brands—the kind that can afford huge teams of in-house marketers—are increasingly relying on marketing automation tools to manage triggered email campaigns, prioritize leads for sales, and leverage mobile campaigns across their customers’ journeys.
Here is how five top global brands are deploying automation to improve the way they interact with customers.
Commentary
Is There an SMB Analytics Market? And If So, What Should It Measure?
“I’m not convinced small businesses without a full-time in-house marketer really care about analytics,” David Mihm tells Mike Blumenthal in their bi-weekly chat. “They certainly don’t have the time or expertise to dive in each week and change their marketing or customer service behavior based on what a dashboard is telling them.”
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Snowcap Data Launches Leadbird, a Local Lead-Gen Toolkit for SMBs
The new platform, which aggregates real-time local data, looks to give small businesses the same kind of access to data that big businesses have, but on a hyperlocal level, CEO Carl Rohling told Street Fight. From there, SMBs can design direct marketing campaigns based on information about the consumers in their proximity.
Street Fight Daily: Google’s Vision for AMP, Millennials Are Changing the Privacy Game for Marketers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… A Q&A with Google’s Head of News On Its Vision for Accelerated Mobile Pages (Nieman Lab)… Digital-Savvy Millennials Will Sacrifice Privacy for Personalization, Says Exec (Adweek)… Overnight, the App for Booking Last-Minute Spaces with Local Hosts, Closes $2.5M Seed Round (TechCrunch)…
How the Rise of the On-Demand Economy Is Driving Flexible Convenience
“Customers drive booking, bookings drive pros, the pros drive availability and availability comes all the way back around and drives customers and booking,” Handy founder Oisin Hanrahan tells Street Fight. His company and others are figuring out over time what works and what doesn’t in local on-demand.
Street Fight Daily: The Benefits of Cross-Device Data, Possible Outcomes of Google’s Antitrust Case
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Every Enterprise Will Soon Be Addicted to Cross-Device Data (The Next Web)… What’s Next for Google’s Terrible, Horrible, No Good, Very Bad European Antitrust Case? (Recode)… The Next Big Thing in Retail: Programmatic Commerce (Forbes)…
Closing the Loop: PlaceIQ, LiveRamp Connect TV Campaigns With Location Visits
PlaceIQ and LiveRamp have announced the results of a new consumer behavior model that connects TV to the real world. The companies conducted a number of campaigns delivering targeted TV ads and then used location data to measure real-world store visitations, resulting in an average lift of 46 percent across three targeted verticals.
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation