Street Fight Daily: The Benefits of Cross-Device Data, Possible Outcomes of Google’s Antitrust Case

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Why Every Enterprise Will Soon Be Addicted to Cross-Device Data (The Next Web)
A cross-device technology layer can be an unobtrusive addition to everything from ecommerce and online banking to CRM and business intelligence platforms. Like Internet browsers fueled enterprises in the late 1990s, and mobile improved businesses in the late 2000s, cross-device intelligence will inspire the next generation of unique consumer and enterprise experiences.

How the Rise of the On-Demand Economy Is Driving Flexible Convenience (Street Fight)
“Customers drive booking, bookings drive pros, the pros drive availability, and availability comes all the way back around and drives customers and booking,” Handy founder Oisin Hanrahan tells Street Fight. His company and others are figuring out over time what works and what doesn’t in local on-demand.

What’s Next for Google’s Terrible, Horrible, No Good, Very Bad European Antitrust Case? (Recode)
There are a few different scenarios for Google as it deals with an antitrust case brought by the EU. Though it could result in a heavy wrist slap, or even be dropped altogether, it’s also possible that Competition Commissioner Margrethe Vestager will further investigate multiple portions of Google’s business, including maps, images, local search, and ad tech.

The Next Big Thing in Retail: Programmatic Commerce (Forbes)
Welcome to the age of programmatic commerce, a world where mundane repeat purchases and those easily solved by data insights are done automatically. The phrase, coined by global commerce service provider Salmon, is defined as “Where consumers and businesses allow technology to make purchase decisions on their behalf based on pre-programmed parameters and learned preferences.”

San Angelo LIVE Innovates to Hold Onto Revenue Amid West Texas Oil Bust (Street Fight)
Tom Grubisich: The oil bust in West Texas has hit the San Angelo metro area hard. But the independent community news site San Angelo LIVE has been holding onto its revenues through energetic innovations in audience engagement, editorial content, and client promotion.

Drawbridge Is Building a Business Beyond Ad Targeting (TechCrunch)
Drawbridge made its name building technology to determine when the same person is using multiple devices, so data from one device can be used to target ads on another. But CEO Kamakshi Sivaramakrishnan said that in the past year-plus, the company has also launched data licensing and software-as-a-service products for non-advertising customers.

Former L.A. Times Publisher: Local News Orgs Need to Take Advantage of Their ‘Unique Geography’ (Nieman Lab)
Local news outlets need to own their local markets from an editorial and business perspective to succeed, said former L.A. Times publisher Austin Beutner, who was fired last year after clashing with Jack Griffin, then CEO of the Times’ parent company, Tribune Publishing. Under Griffin’s leadership, Tribune reportedly wanted to focus on a national strategy; Beutner, meanwhile, wanted to focus more locally.

Why UPS Invested in a Same-Day Delivery Startup (Fortune)
Deliv, a startup founded in 2012 to help local retailers, businesses, and ecommerce companies with same-day delivery, has announced that it raised $28 million in funding led by UPS. “One of the reasons we invested was to learn more about the market and customer requirements and see our investments as a way to gather information to make future decisions about our business,” said UPS spokesman Steve Gaut.

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