Street Fight Daily: Google’s Vision for AMP, Millennials Are Changing the Privacy Game for Marketers

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

A Q&A with Google’s Head of News On Its Vision for Accelerated Mobile Pages (Nieman Lab)
“Going forward, the focus will be on what kind of new creative ad experiences will be developed,” said Richard Gingras, Google’s head of news and social products, about the company’s mobile initiative for publishers. “How can the ad tech community further optimize their systems? On the format side, we’re looking forward to more and more examples of publishers doing highly compelling interactive experiences.”

Digital-Savvy Millennials Will Sacrifice Privacy for Personalization, Says Exec (Adweek)
Marketers have grappled with privacy regulations for years, but younger generations accustomed to receiving targeted digital ads may finally be changing the game for retail brands, softening concerns that once hampered the industry. “If we’re finding the right moment to reach out to you, and it’s something you find helpful, you avoid that creep factor,” said Victor Ortiz, director of mobile retail engagement at Toys “R” Us.

Openings and New Hires at TruMeasure, Brandmuscle, MapQuest (Street Fight)
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes a new digital strategist at Emagine and a promotion for Vendasta’s Jackie Cook.

Amazon Operations Vet Joins Instacart to Make Its Delivery Network Run Smoother (Recode)
Mike Swartz spent nearly a decade at Amazon teaching and instituting processes to help its warehouses operate more efficiently. Now he’s facing the challenge of doing the same for a new kind of operation with no warehouses of its own: Swartz has joined Instacart as SVP of operations. He’ll oversee the network of contractors and employees who shop in partner grocery stores and deliver orders to customers.

Overnight, the App for Booking Last-Minute Spaces with Local Hosts, Closes $2.5M Seed Round (TechCrunch)
Overnight, an app that lets people book same-day spaces with local hosts, has announced the close of a $2.5 million seed round. Users open up the app and drop a pin in the area they want to stay. Their overnight requests are sent to suitable hosts, who have the option to review them before showing their place to potential guests.

Snowcap Data Launches Leadbird, a Local Lead-Gen Toolkit for SMBs (Street Fight)
The new platform, which aggregates real-time local data, looks to give small businesses the same kind of access to data that big businesses have, but on a hyperlocal level. From there, SMBs can design direct marketing campaigns based on information about the consumers in their proximity.

Airbnb Admits to Deleting Questionable Listings Just Before Releasing Data (The Verge)
Airbnb renters apparently weren’t the only ones cleaning house before guests arrived — the company itself did the same, one month prior to publishing listings data. In a letter addressed to New York state legislators and users, Airbnb admitted to slashing thousands of illegal New York City listings before it released numbers on rental activity. But since the purge, many of the units that were scrubbed off the site have made their way back.

Raise Report: Fresh Funding for Qubit, Thrive Commerce, ModoPayments (Street Fight)
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new cash infusions for Qualia, TripTease, and MoveBubble.

Yelp Trolls Google CEO As He Meets with EU Antitrust Leader (Business Insider)
Yelp, long one of Google’s most vocal critics, has altered a 2009 letter Google CEO Sundar Pichai wrote in support of an EU case against Microsoft to show its own complaints against the search giant. Pichai is meeting with antitrust officials this week to discuss the case against his own company.

LBMA Podcast:, Alibaba, and Zuckerberg on Oculus OS (Street Fight)
On the show: acquires Yodle; Alibaba invests in Groupon; Walgreens gets deeper into beacons; raises $5M clams; Foursquare and; Exterion pulling O2 customer data for OOH targeting; Yoose + Telkomsel case study.

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