News and Analysis
Triller App Sets Its Sights on Taking Over TikTok
A US-based music video platform and TikTok rival ‘Triller’ got a $28 million investment from Proxima Media and seems to have handed a stake in its business to all three major labels.
According to a report in the Wall Street Journal, Triller is potentially valued at $130 million. Warner Music Group, Universal Music Group, and Sony Music Entertainment each own a minority piece of the platform. In a press release announcing the $28m raise, Triller said that the new funds will fuel growth and product enhancements and that it has its sights set on overtaking competitor TikTok.
6 Marketing Automation Solutions for Cannabis Businesses
The cannabis vertical is filled with dispensaries, laboratories, growers, manufacturers, and on-demand delivery services. More broadly speaking, the industry is comprised of plant-touching businesses (growers, processors, dispensaries) and ancillary businesses (delivery apps, payment processors, technology solutions). What businesses in both of these categories rely on is marketing to attract and retain customers, which helps to explain why the number of marketing automation solutions for cannabis businesses is growing so quickly.
Here are six examples of marketing automation platforms aimed at the cannabis industry.
To Meet Consumer Demands, Automotive Marketing Goes Vertical
While customer feedback is coming in from every direction, the automotive industry has done a better job of funneling reviews into vertical-specific platforms than some other industries. Large auto retailers like AutoNation are making major data stack investments, while others are working to improve their online ratings and reviews by engaging more frequently on sites like Facebook and Yelp as well as on automotive-specific platforms like Cars.com and Edmunds.
Commentary
Constructing the Enterprise Priority List for Local Search
“I think some local managers in corporations are getting pushback as to why their local traffic is falling, and if it is why should they maintain local pages? What is hard to explain is that those pages DO feed Google,” Mike Blumenthal tells David Mihm. “But these locations need to be not just well structured, but easily found and crawled by Google, not hidden behind some opaque code.”
Will Social AR Be the Next Local Battlefield?
We saw it with Pokemon Go and of course Snapchat. But the real glimpse of the mobile AR future came during Facebook’s recent AR-studded F8 conference keynote. The central message repeated by Mark Zuckerberg was that the smartphone camera is the new AR platform.
Report: Social Media Continues to Be a Top Marketing Tactic for Local Merchants
The fourth edition of Street Fight’s Local Merchant Report shows a continued movement to social media as a preferred marketing tactic among local merchants. They deem it their most effective tactic, so they’re increasing their spending. Analysis of the survey suggests that would-be marketing suppliers can help them integrate social with their own site and email campaigns, as well as assisting them with reputation management and reviews.
Latest Posts
Street Fight Daily: Amazon Crushing Retail Competitors, McDonald’s Leads in QSR Foot Traffic
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google’s Answer to Amazon Echo is Named Chirp and is Coming Soon… Apple Pay Spreads Into a New Market… This Chart Shows How Amazon is Crushing Retail Competitors…
In Google/Facebook Duel, SMBs Are the Real Winners
With Google’s recent changes, Facebook may now offer small business advertisers a better way to reach low-funnel shoppers — those currently in-market for a product or service, not just those vaguely searching for the category. Google’s move could drive many businesses into Facebook’s arms.
When It Comes To OpenTable, the Restaurant Industry Has Few Reservations
Catherine Porter, the company’s SVP of strategy and business development, recently caught up with Street Fight with a sneak peek of what’s on the menu for OpenTable this year, and how simplifying the reservation process is bringing more patrons to local businesses.
Street Fight Daily: Jet.com Pilots Grocery Delivery, OpenTable Battles New Competitors
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Jet.com is Piloting Grocery Delivery (But it May Take 2 Days to Arrive)… Reserve, Other Startups Fight OpenTable for a Seat… Uber Recognizes New York Drivers Group, Short of a Union…
Will an ‘Internet of People’ Threaten the On-Demand Heavies and Give Power to SMBs?
Fermat wants to allow customers and small businesses (or people offering services) to talk directly to one another and pay for services using the likes of Bitcoin. As founder Luis Molina says: “Fermat aims to replace the ‘Sharing Economy,’ where powerful intermediaries extract significant value and information from every exchange.”
5 Platforms to Quickly Sell Overstocked Items
When brick-and-mortar businesses have a surplus of inventory, they have a few options. For local merchants, deal-posting sites that use hyperlocal technology to target nearby consumers in real-time are becoming a popular solution.
Sponsored Post: How a Digital Agency is Key to SMB Marketing Success
Sometimes local marketing moves to the back burner. The marketing industry moves quickly, and it’s often difficult to keep up with the shifts in consumer behavior, spending, technology, and effectiveness. Fifty-three percent of marketers admit that their primary challenge is the lack of resources and bandwidth needed to stay on top of localization strategies…
Street Fight Daily: Uber Taking Bids for Its Cloud Business, Google Launches Local News Tag
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Launches Local Source Tag to Help You See More Local News… Amazon to Launch a Blue Apron-Like Recipe Delivery Service This Fall… Microsoft, Google, and Amazon Might Be Going to War Over Uber’s Cloud Business…
The Real Problem With Duplicate Data
Duplicate information — or information that is exactly like something else — isn’t the problem. The problem is publishing inconsistent data (or publishing two different listings) that are referencing the same location.
Case Study: Coffee Chain Tracks Service Levels with Mobile Messaging Tools
For Philz Coffee, a “third-wave” coffee chain with a focus on drip coffee, customer service has become a differentiating factor. For more than three years, Philz has been working with hyperlocal vendor OwnerListens to collect valuable feedback from customers.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem