A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Amazon Crushing Its Retail Competitors (Business Insider)
Amazon’s apparel and accessories business is one of its key growth categories and is forecast to see steady expansion, eventually replacing Macy’s as the largest US apparel retailer by 2017. In the first quarter of this year, Amazon’s apparel sales jumped 19%, while Walmart and Target each saw 1% and 5% year-over-year dip, respectively.
A Need to Survive Keeps Feuding Newspapers Together in New Marketing Venture (Street Fight)
Tom Grubisich: A month ago, four major newspaper chains proudly announced the founding of Nucleus Marketing Solutions, a partnership that would help them compete with “the platforms.” Today, one of the chains, Tribune Publishing, is threatening another, Gannett, with a “poison pill” strategy to prevent a hostile takeover.
McDonald’s Leads Quick Serve Food Category in Foot Traffic (GeoMarketing)
McDonald’s appears to be in full turnaround mode, as location marketplace xAd found that the company led 12 rival quick serve restaurants in foot traffic and loyalty during Q1. McDonald’s has also been boosting its use of geo-targeting and mobile loyalty programs.
Google’s Answer to Amazon Echo is Named Chirp and is Coming Soon (Recode)
A product team at Google is working on a hardware device that would integrate Google’s search and voice assistant technology, akin to the Amazon Echo. We should get a peek at it and its potential next week — voice search and intelligent personal assistance will occupy center stage at the company’s splash show.
5 On-Demand Platforms to Connect Busy Parents with Local Services (Street Fight)
Uber-style apps for children face an uphill battle, in part because trust isn’t something the on-demand economy is known for and people aren’t as willing to entrust their children with a stranger as they are their laundry or their take-out. But creative solutions abound.
The SEO Risks and Rewards of Buying Multi-Location Companies (Search Engine Land)
Andrew Shotland: Sports Authority is a strong local brand. This is how managing such a brand with many locations but significant local pull can complicate SEO execution.
Local News Startup Ripple Apologizes for Taking Other People’s News (Recode)
The company’s CEO says he never intended to republish full articles from publications he didn’t have agreements with. What happened, he says, is that the software he uses to ingest full stories from publications that he does have agreements with also pulled full stories from Gothamist and others.
Canada Gets Apple Pay (Business Insider)
Apple Pay has expanded in Canada with a launch to support Canadian Visa, MasterCard, and Interac cardholders with cards issued by the Royal Bank of Canada, Cibc, ATB Financial, and Canadian Tire Bank.
Adobe Adds Mobile Location Data to Its Audience Platform (AdAge)
The latest in a flurry of data distribution deals will insert information about consumers’ movements from PlaceIQ into Adobe’s Audience Manager, the marketing tech firm’s data management platform. The new relationship with Adobe suggests that brands are seeking location data as a more integral component of their marketing strategies as well as measuring the results.