News and Analysis
TripAdvisor Buys Listings, Menu Management Company SinglePlatform
As SinglePlatform’s name suggests, the acquisition is a sign of changing and challenging times for search-related internet businesses. Facing pressure from a Google juggernaut that is increasingly mapping out any imaginable search experience on its own properties, digital services that connect consumers with restaurants or places to visit when traveling are consolidating, aiming to offer holistic information that keeps searchers coming back.
Mobile Drives Sales on Black Friday
Data from ShopperTrak showed a 3% decline in traffic at physical stores on Thanksgiving and Black Friday even though sales were up overall. That’s because retailers with strong online shopping programs saw significant gains, with a reported $9.2 billion spent on Cyber Monday alone.
In an analysis of holiday shopping campaigns, the people-based marketing platform LiveIntent found that brands had a “robust” performance on Black Friday weekend. Total conversions during Black Friday weekend stood at 36% higher than that typical time period. Retailers that pushed mobile shopping saw the greatest gains, as LiveIntent’s analysis found that mobile drove the most traffic.
5 Seed-to-Sale Platforms for Cannabis Businesses
That trend has led to a significant uptick in the number of cannabis businesses using seed-to-sale ERP software. Seed-to-sale platforms give cannabis businesses a way to track and regulate inventory. Although older seed-to-sale systems were challenging for growers to use, updated versions of the most popular platforms have been re-designed to allow growers to more easily track inventory, run smarter operations, and identify crop hazards in a way that still meets current regulations.
Here are five popular seed-to-sale platforms for cannabis businesses.
Commentary
Is Snapchat Quietly Redefining Local?
Snapchat’s recent moves and related developments seem to indicate an emerging redefinition of what it means to be digitally local, a redefinition that is happening under our noses and without much fanfare as Snapchat works to gain and maintain the eyeballs of Millennials.
Local Providers Should Take Care in Interpreting Big Mobile Advertising Numbers
One of the key themes of Mary Meeker’s annual presentation was mobile advertising — its growth, targeting, and measurability. But recent Street Fight surveys of SMBs and brand marketers indicate that mobile still has surprisingly low usage and perceived effectiveness.
How Sports Marketers Can Extend Their Brands and Win Big This Summer
With so much opportunity — and competition — how can marketers stand out from the crowd and forge meaningful relationships with sports fans? Here are some best practices that will enable marketers to identify their perfect audiences and build lifelong relationships with fans.
Latest Posts
Openings and New Hires at Yext, Advice Local, Verve and Cuebiq
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Sightly, TapClicks and Modcloth.
Raise Report: Fresh Funding for Uber, Gett, Spredfast
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s selection includes new funding for Metadata, Front, Chef’d, and SevenFifty.
Street Fight Daily: Amazon Crushes Rivals on Mobile, Tribune Rebrands as Tronc
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon is Blowing Away Competitors on Mobile… Ericsson: IoT Connections Will Crush Mobile by 2018… Tribune Publishing Becomes Tronc to Reflect Strategic Pivot…
Moz CEO: Establishing Attribution Is About Building Businesses’ Trust
A lot of local marketing companies are operating in the shadow of prior practices and companies that created a lot of distrust in the market, says Moz CEO Sarah Bird, who will be a speaker at Street Fight Summit West next week: “Part of the vision of online-to-offline attribution is to overcome that snake oil effect and build trust so you can point to data.”
Lee Enterprises and Okanjo Team Up to Match Ads to News ‘Sentiment’
Up until now, most digital ad targeting has focused on marrying the right ad with the individual user. But that kind of targeting can be hit or miss. This new partnership will try and connect the right kind of ad messages to the right editorial content across Lee’s 20 million monthly visitors.
Street Fight Daily: Uber Closes $3.5 Billion Round, Mary Meeker’s 2016 ‘Internet Trends’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Turns to Saudi Arabia for $3.5 Billion Cash Infusion… 7 Key Data Points from Mary Meeker’s 2016 Internet Trends Report… Facebook Says Its New Tech Can Understand Text With ‘Near-Human’ Accuracy…
FiveStars Digs Deeper Into Customer Data to Get Beyond ‘Loyalty’
FiveStars co-founder and CEO Victor Ho, who will be a speaker at Street Fight Summit West next week, caught up with us recently to talk about the efficiency of retention marketing, the shift from daily deals to digital loyalty programs, and what analyzing the trove of SMB consumer data can potentially yield.
7 Automated Customer Service Solutions for Merchants
Savvy business owners are looking for ways they can use hyperlocal technology to manage the increasing number of customer requests, issues, and even complaints, without taking time away from the hundreds of other tasks they juggle on a daily basis. Here are seven examples of platforms that can help businesses react nimbly and effectively.
Street Fight Daily: Instagram Apes Facebook’s Ad Biz, Uber’s Leasing Expansion
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Salesforce Buys Demandware for $2.8 Billion, Taking a Big Step Into E-Commerce… Instagram’s Ad Business Starting to Look More and More Like Facebook’s… Inside Uber’s Auto-Lease Machine, Where Almost Anyone Can Get a Car…
DoorDash CEO: Opportunity in Local Delivery Is ‘Vast’
“The core thesis … is to build a new type of logistics company where we’re using software that makes a lot of decisions previously made by humans,” said DoorDash CEO Tony Xu, who will be a keynote speaker at Street Fight Summit West. We spoke with him about scoring funding in a cooling investment market and the future of delivery as the company’s primary service.
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