News and Analysis
This Company is Forging a New Path for Digital Advertising with a Focus on Consumer Consent
Brave is an example of how privacy-forward digital advertising business models that foreground consumer content can work for all parties. Users are not tracked all over the Web and choose how many ads they would like to see; they will also soon get rewards. In return, advertisers can be sure that the people seeing their advertisements are actually interested in looking at ads, and they can also boost loyalty or reach new customers by offering rewards for ad viewing.
Perhaps most importantly, with GDPR in place for more than a year and CCPA and other state privacy laws in the works, advertisers and platforms are less likely to get sued.
Is Amazon Killing the Holiday Shopping Season?
Long lines of shoppers snaking around retail stores used to be commonplace on the morning after Thanksgiving. So was the tradition of picking up a print newspaper for an early look at the Black Friday ads. But with retailers like Amazon, Nordstrom, Alibaba, and Flipkart creating their own shopping holidays, the frenzy around Black Friday and Cyber Monday has been tamped down. Is this a sign of the times or just a blip in retail’s evolution?
To find the answer, the mobile app marketing firm Liftoff and the mobile measurement company Adjust teamed up and took a deep dive into the consumer activity on shopping apps throughout the calendar year. In a new report, the firms found that with excuses to shop year round, traditional shopping holidays, like Black Friday and the New Year period, are waning in significance. These events are gradually becoming less vital for online and offline retailers, even if they remain important moments.
Commentary
Unlocking Audiences for Brands: Uniting Client Goals with Demographic Research
Uniting your client’s instincts with actionable data from social media, keyword research, content analysis, and analytics creates a hyperlocal strategy to reach their most interested clients. There are four key strategies for marketing companies that want to take their clients beyond mere traffic increases to high ROI and conversion rates.
When Breaking Google’s Guidelines Is Almost Necessary with GMB
A couple of months ago I was helping a physical therapy business on the Google My Business Forum that was filtered out of the local results on Google because of the Possum algorithm update in 2016. In this case, the culprit was a completely different physical therapy business down the street (about a two minute walk away).
The Usability Gap: Designing the Right Products for SMBs
Surely small business owners belong to the class of ordinary users. Expecting them to invest the time and energy to become power users is a good way to guarantee that your user base will remain small. This realization could lead to a very different and more fruitful approach to product design for SMBs.
Latest Posts
Street Fight Daily: New York Times Enters Food Delivery, Yelp’s Plans for Growth
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New York Times Goes for Literal Snackable Content with Meal Delivery (Mashable)… More Than 146 Million People Have Used Yelp This Year (Eater)… Drawbridge Raises $25M As It Takes Its Cross-Device Tech Beyond Advertising (TechCrunch)…
Native Ads Compete With News for Audiences’ Attention — And Get It
A new Tow-Knight Center for Entrepreneurial Journalism study find news publications tipping their revenue funnel toward native advertising. What caught my eye had nothing to do with dollars. It was all about how sponsored content could connect with readers as much as “news.” And sometimes maybe more.
Street Fight Daily: Brick-and-Mortars Crushed by Online Costs, Instagram Tests Profiles for Businesses
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Online Operating Costs Are Crushing Brick-and-Mortar Retailers… Instagram is Testing a Facebook-Like Profile for Businesses: Here’s What it Looks Like… AT&T Unwinds Web Alliance With Yahoo (Wall Street Journal)…
Street Fight Daily: Uber Gets Merchants to Pay for Rides, Shopify Teams Up with Postmates
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Offers Gets Merchants to Pay for Rides… More Than 21,000 Businesses Can Now Add Same-Day Delivery Through Postmates… Vacation Rental Startups Attract $100 Million in Funding So Far This Year…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation