Street Fight Daily: Facebook Starts Selling Off-Site Ads, Snapchat Scores $1.8 Billion

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Facebook Starts Selling Off-Site Ads Targeting Non-Users Too (TechCrunch)
Facebook’s advertising network is already a colossal business, but it is about to take a step towards become the internet’s advertising exchange. Previously, if you were either not a Facebook user or not logged into the social network, then Facebook advertising on third party websites or mobile apps — powered by the Facebook Audience Network — would not be visible to you. That all changes today.

Snapchat Raises $1.8 Billion in a New Funding Round (Reuters)
Messaging app Snapchat has raised $1.81 billion in funding, the company reported in a U.S. regulatory filing on Thursday, a sign that investor interest is strong despite concerns among some venture capitalists that the platform is struggling to attract advertisers. Venture capital database PitchBook estimated the company’s valuation after the financing at $17.81 billion.

Street Culture: Glympse Builds an Open Community to Empower Staff (Street Fight)
The company has relied heavily on employees to be efficient outside of their comfort zones. Co-founder and CEO Bryan Trussel said that he hopes Glympse is a fun and challenging place to work, and he believes empowering employees is one way to make sure that happens.

The Future of Voice-Related SEO for Local Business (Search Engine Land)
Chris Marentis: These announcements from Google are good news for small business owners. In the past, we worried about writing copy that matched keywords, so that search engines could understand and serve up the content in response to the correct terms. We can now write copy that is conversational, simple and contextual that our users can understand.

5 On-Demand Platforms for Lawn Care (Street Fight)
Hyperlocal technology providers believe they can be the conduit to connect homeowners with landscaping professionals, and they’re using the same on-demand model as startups like Uber, Handy, and Instacart to make it happen. Here are five examples.

The Omnichannel Customer Experience is Set to Take Off in Regulated Industries (TechCrunch)
Even with all the data and insights in the world, customer value is not based solely on price or convenience. Rather, “comprehensive answers” related to insurance, mortgage and other financial products are largely best served by professionals who can provide high-touch interactions with customers across channels, online and off.

Denver’s New Local Site Has the Feel of a National Startup (Columbia Journalism Review)
“Of all the areas in journalism that [have] been disrupted by technology, local journalism has been hit the hardest,” said Gordon Crovitz, an investor in the project and a former publisher of The Wall Street Journal. He and his partners believe that’s created an opportunity at the local level. But one of the most striking things about Denverite is how much it resembles a contemporary national launch.

How Do Consumers Feel About the Sharing Economy? (eMarketer)
According to May 2016 data from AYTM Market Research, more than half (59.8%) of US internet users at least somewhat agreed that the sharing economy is good for consumers. Nearly a third (30.0%) were neutral on that claim, and just 10.2% of respondents disagreed to any extent.

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