5 On-Demand Platforms for Lawn Care
The type of busy professional who outsources his grocery shopping, house cleaning, and carpooling duties doesn’t want to spend his weekends doing yard work. But with a highly fragmented market that relies heavily on neighbors telling neighbors whom they use, it’s not always easy for young homeowners to evaluate, compare, and ultimately hire lawn care companies for weekly services.
Only 12% of homeowners hire out for yard maintenance, according to industry research, although 47% say they wish they could hire a landscaping professional for help. Many homeowners are either unsure of who to hire or overwhelmed by all the options.
Hyperlocal technology providers believe they can be the conduit to connect homeowners with landscaping professionals, and they’re using the same on-demand model as startups like Uber, Handy, and Instacart to make it happen. Here are five examples of on-demand lawn care platforms that homeowners can try.
1. GreenPal: Competitive pricing for lawn services.
People who use GreenPal can get their lawns cut on the same day they sign up for the service. Homeowners “list” their projects, and professionals who’ve signed up with GreenPal bid for the jobs. Homeowners can compare bids and look at reviews from previous clients. GreenPal also runs background checks on the service providers in its community. Once they’ve made a decision, homeowners can schedule the service and pay online or through their smartphones. GreenPal is currently available in a half dozen cities throughout the country.
2. Mowdo: Schedule lawn services online.
Mowdo is an on-demand lawn care application that people can use to get instant quotes from landscaping professionals. Mowdo matches clients with professionals who’ve undergone background checks, and it provides instant pricing, so people know what they’re getting into before agreeing to a service. Clients can schedule one-time or recurring services through the platform. They can pay through their smartphones, and they’ll be contacted by the lawn care professional Mowdo has selected within hours of scheduling. When a service is complete, clients are encouraged to leave online reviews.
3. Plowz & Mowz: One-click ordering for yard care.
Plowz & Mowz calls itself a “remote control for your lawn.” The company gives users a way to schedule services with the touch of a button, with no contracts necessary. When a homeowner notices his grass is getting long, he clicks “Schedule a Mow” on the Mowz app and the company assigns a service provider automatically. The assigned professional will arrive and do the job, and Mowz will bill the user’s credit card when the work is complete. Mowz also sends the user a photo of his mowed lawn for verification purposes. Homeowners can use Mowz to schedule one-time or recurring weekly service.
4. LawnStarter: Personalized quotes for yard care services.
LawnStarter gives homeowners control over the prices and services they pay for when they hire a yard care team. Users enter their address and requested services into LawnStarter’s platform, and they’re provided with a personalized quote. (Standard yard care services with LawnStarter include mowing, edging, and blowing.) They can confirm the start date, frequency, and payment information online. Homeowners are then prompted to leave feedback after each service through LawnStarter’s mobile app. LawnStarter guarantees that its service pros are fully vetted and meet all insurance requirements.
5. Lawnly: A flexible yard care booking platform.
Lawnly gets people’s lawns mowed in three days or less. The on-demand lawn mowing platform lets users choose which services they’re interested in and when the work needs to be completed by. Lawnly notifies users once a service provider has accepted the work and sends an automated reminder on the day of the service. Homeowners can also opt to receive photos of their lawns once the job is complete. Users can pay for all services through Lawnly’s online platform.
Know of other on-demand platforms for lawn care? Leave a description in the comments.
Stephanie Miles is a senior editor at Street Fight.