News and Analysis
Retailers Succeed at Listings, Struggle on Rankings, Review Response
Retailers scored best on average on listings, suggesting that management is succeeding at getting multi-location stores to optimize the fundamentals of their online presence. The poorest average category score, rankings, indicates brands are failing to pop up when consumers search for unbranded items. At a time when consumers are increasingly searching for items “near me” instead of brand-name stores where they could find those items, businesses stand to gain if they invest in non-brand-specific keywords.
Street Fight’s February Theme: Beyond the Screen
Consumer touchpoints continue to fragment and atomize, disrupting conventional approaches to media and tech. Drivers of this trend include devices from smart speakers to cars. Accordingly, as we roll into February, the Street Fight editorial team is thinking outside the box — that is, beyond the rectangles that frame our typical screen interfaces.
We will provide deep coverage of emerging technologies including voice search, visual search, augmented reality, and 5G. How are tech providers innovating with these modalities? How are users adopting them? And how are local marketers tackling the opportunity?
As Privacy Regulations Shake Out, New Winners Emerge
Not even one month has passed since the implementation of California’s newest data privacy regulations, and some winners and losers are already beginning to emerge. As companies across the country work to comply with this new state law, fundamental shifts are happening and some brands are going back to an older style of data collection and usage.
How this retreat is viewed depends on who you’re talking to. Industry veterans like Dawn Colossi, chief marketing officer at FocusVision, see the return to more traditional forms of data collection as a good thing. Others in the industry have a different view on what returning to older forms of data collection will ultimately mean for technology and marketing firms.
Commentary
Is Your Local Dealership Prepared for a New Era of Car Buying?
The automotive space is extremely competitive and with automotive sales down 13.2 percent, the competition could not be fiercer. In order to remain afloat in today’s challenging sales environment, auto marketers need to rethink how they get high-intent buyers to their stores.
The Fallacy of Google’s “Micro-Moment” Positioning
“I see the customer journey as the customer journey wherever it leads,” Mike Blumenthal tells David Mihm. “I see Google’s efforts to oversimplify it into discrete points in time as a gross form of reductionism that doesn’t help us understand that journey better. “
Quantifying the Physical World with a Product-Based Approach
By having access to real-world consumer footprints and analytics in real time, businesses have the potential to make decisions on product marketing quicker and more reliably.
Latest Posts
Placed’s Attribution Platform Expands as More Partners Demand Proof of ROI
“Based on the growth and adoption that Placed is seeing across its clients, we’d expect that by the end of 2016, attribution will be a default on status for the majority of advertisers where they have an offline conversion event,” said the company’s CEO David Shim.
Street Fight Daily: Facebook Launches Tool for App Engagement, SMBs Draw Non-Local Searches
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Launches Dev Tool Focused on Mobile App Engagement… Case Study: 33% of Local Search Business is from Non-Locals… Yahoo Reveals Testing of Conversational Search, Virtual Assistance…
Survey: Many Opportunities to Connect Local Media With National-to-Local Marketers
National brands and retailers remain wedded to traditional media and marketing for their local branches, franchises, and resellers. However, they are increasing their spending on digital channels, and over half of them feel it’s important to associate their campaigns with local media and content.
Pokémon Go and Local: Why Now?
The lesson from the phenomenon isn’t for local tech companies to try and build the next Pokémon Go — but rather to build a similarly justifiable value exchange for sharing location. Advertisers and ad networks should likewise work with apps that have that higher likelihood of user opt-in.
Street Fight Daily: Yahoo Hits Major Roadblock, Amazon Eyes Food Delivery in London
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo’s Recent Revenue Driver, Mavens, Hits Major Growth Roadblock… Amazon Eyeing Up London Restaurant Delivery Launch… Facebook Woos Publishers Back with Instant Articles Feature…
Openings and New Hires at Acquisio, Newsday, SproutLoud and GroupM
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Unacast, Yelp, Niantic and more.
Raise Report: New Funding for Freshly, BevSpot, Universal Avenue
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes fresh funding for Key Concierge, Homee, CoolaData, and ColorTV.
LBMA Podcast: LG + Volkswagen, Sensewhere + TomTom, July Systems
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Grab app for airports, 180LA agency, Advia, Luxe app, Post Fruity Pebbles, Google Maps, Wal-Mart, and Coach + JCDecaux.
Street Fight Daily: Snapchat Gets Assist from Yext, What New Instagram Tools Mean for SMBs
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Geofilter Campaigns May Get a Boost from Yext… What the New Instagram Tools Mean for SMBs… Advertising in Pokémon Go Will Include Sponsored Products, Not Just Locations…
LMC Chief: Local News Pessimists Are Missing the Big Innovations
Is the outlook for local digital news as gloomy as a spate of recent reports indicates? Or are the forecasters looking in the rear-view mirror? We spoke recently with Rusty Coats, executive director of the digitally focused Local Media Consortium, about why the prognosis for local media might not be as bad is it seems.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
AI Won’t Fix Advertising – It May Scale Its Chaotic Nature