Street Fight Daily: Snapchat Gets Assist from Yext, What New Instagram Tools Mean for SMBs

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Snapchat Geofilter Campaigns May Get a Boost from Yext (Bloomberg)
Snapchat may start to see more brands paying up for location-based advertising campaigns on its photo-sharing mobile app, thanks to the efforts of another startup, Yext. The New York-based startup on Thursday is unveiling a new feature that lets clients give Snapchat their geographical information with a few taps.

What the New Instagram Tools Mean for SMBs (The Next Web)
Businesses have been using Instagram as a way to build their audiences and connect with customers for a while now without too much insight on how their content is performing. But now, they’ll be able to dive way beyond total likes and views. The Facebook-owned company worked with hundreds of business users to understand what was needed to enhance their Instagram experience, and three key needs became clear — stand out, get insights and find new customers.

Openings and New Hires at Acquisio, Newsday, SproutLoud, and GroupM (Street Fight)
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. Please send him a message via LinkedIn if you’d like to share any job changes.

Advertising in Pokémon Go Will Include Sponsored Products, Not Just Locations (Quartz)
David Jones, whose firm You & Mr Jones became Niantic shareholders in February, says there has been a “deluge” of interest from the world’s biggest brands who have contacted him about ways to get involved in Pokémon Go, and that brands will be able to sponsor “specific products” within the Pokémon Go world in the future.

Raise Report: New Funding for Freshly, BevSpot, Universal Avenue (Street Fight)
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes fresh funding for Key Concierge, Homee, CoolaData, and ColorTV.

It Takes a Distinctive Flavor to Turn Millenials Into Brand Loyalists (MediaPost)
According to a paper by Jamie Izaks, millennial consumers are rabid for new products, a brand experience to call their own, and the status or lifestyle that the brand commands. There are several brands that have stood apart from the pack in review, and they all have one thing in common: an outstanding social media presence that conveys an attractive brand lifestyle.

Sionic Mobile Enhances its Loyalty Program for SMBs with iBeacons (Mobile Marketing Watch)
Sionic Mobile says that it selected iBeacon technology from Apple, continuing its support of in-store, one-tap checkouts using Apple Watch and enabling small businesses and local merchants to leverage the same mobile technology as larger, big-box retail chains, but with no upfront costs or investments.

Newsonomics: Are Ads on Top News Sites Worth More? A New Study Says Yes (NiemanLab)
Premium sites’ pitch to advertisers goes like this: We’ve got tons of readers, and they’re smart and affluent. They really trust us. And when they’re on our site, they’re paying attention. In a word, their argument is: effectiveness. With the publication of a new study this morning, comScore puts a few numbers on that effectiveness.

AI and Chatbots: How They’ll Impact Your Bottom Line (VentureBeat)
Tobias Goebel: Bots, done right, are the cutting-edge form of interactive communications that captivate and engage users. But what kind of potential do they have for sales, customer support and the bottom line? And, as for artificial intelligence, what use cases is machine learning best for?

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