News and Analysis
Direct-to-Consumer Brands Are Winning at Personalized Messaging. Here’s Why
According to new research conducted by Braze, a company that specializes in growth marketing automation, direct-to-consumer brands beat non-direct-to-consumer brands with 58.6% higher messaging open rates across channels.
One reason for the higher open rates is because direct-to-consumer brands show greater willingness to use automation and iteration to personalize messages and speak to customers at a point in the journey when it makes sense for them.
Nextdoor Releases Local Deals to Connect Businesses with Nearby Customers
Nextdoor, the social networking app that requires users to enter a verified address in order to connect neighbors, is announcing local deals, a feature that will allow businesses on the platform to promote sales, discounts, and other offers to nearby customers.
Nextdoor is active in more than 248,000 neighborhoods across 11 countries.
Google Considers Buying TikTok Rival
TikTok could be seen as a competitor for YouTube, the video platform owned by Google’s parent company, Alphabet. TikTok is typically seen as a greater threat to Facebook in the social category, and the social giant is testing a copycat app of its own to crush the insurgent. But more time on TikTok could also mean less time on YouTube in a tight attention economy, and TikTok’s fervent teen users apparently have Google concerned enough to spark a potential Firework deal.
Commentary
Are Website Builders the Next Big Growth Market in Local?
Website builders have been around almost as long as the internet itself. As you would expect, this is a busy market. Sitebuilderreport.com tracks 35 vendors. There are many more. Interestingly, only 4 of the 35 vendors get a good rating. Clearly, this is a large market that is ready for new and better solutions.
Latest Posts
Street Fight Daily: Uber Launches Advance Scheduling, Verizon-Yahoo Plot Thickens
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Begins Letting Passengers Schedule Rides Up to 30 Days in Advance… Verizon Might Have to Pay for More Pieces of Yahoo Than It Wants… Attention Facebook and Google: Apple is Selling Mobile App Ads Now, Too…
Picking the Locksmiths: Bizyhood Unlocks the ‘Ghosts in the Data’ Problem
What would you do if you wanted to game Google into thinking you’ve got a vast network of local shops servicing area customers based on their search queries? According to a recent New York Times article, some lead gen companies are creating thousands of ghost listings to achieve just this. Bizyhood is trying to combat the practice.
Street Fight Daily: Google May Make Billions on Maps’ Local Ads, Uber IPO Coming No Time Soon
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Thanks to Local Ads, Google Maps Could Produce $1.5 Billion in New Revenue… Uber CEO Says Company Will Go Public ‘As Late As Humanly Possible’… The Bezos Effect: How Amazon’s Founder is Reinventing The Washington Post…
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Beyond Search: AI Visibility the New Growth Lever for MULO Brands