News and Analysis

Uber Pledges to Fight California Contractor Bill

Share this:

Uber and Lyft are already losing billions of dollars, and long-term concerns about whether they will ever hit profitability have endured, making for relatively weak runs on the public market. If the companies cannot come close to profitability with cheap labor forces without benefits, having to treat drivers as employees could pose an existential threat. At the very least, it may require Uber and Lyft to slow down expansion and rein in their ambitions, suggesting that the heyday (or hallucinatory days) of Web 2.0 could be coming to a close.

5 Cannabis Payroll Platforms

Share this:

Growers, dispensaries, and other businesses that operate in the legal cannabis industry are caught between federal and state regulations, which make banking and payroll a challenge. Despite marijuana being legal in many states, cannabis businesses are still on shaky ground at the federal level, and banks in particular are skittish about partnering with the industry. Without solid banking partners, local cannabis businesses can have trouble keeping up on payroll. So what’s the solution?

Rather than waiting for Congress to make a decision on potential regulations that would shield banks from federal punishment for maintaining accounts for cannabis businesses, more dispensaries and growers are moving toward using web-based cannabis payroll platforms designed specifically for their industry.

Hyperlocal Social Firm Nextdoor Closes $170M Round, Adds Meeker to Board

Share this:

The company seems well positioned to address the ills of social network and platforms plagued by negative user-generated content in general these days. That’s because it actually verifies the identities of its users and puts people in touch who live near each other in the physical world, definitely not eliminating all risk but limiting the chance that people use digital anonymity to harass each other without repercussions.

Commentary

An Unsexy Truth: Emerging Tech Hinges on Local Data

Share this:

The visual search future in which “the camera is the new search box,” will have a massive reliance on local data. Therefore value and demand are boosted within that world for companies that have unique local data sets — everything from NAP to snaps.

Parsing Google Fred and Other Quality Updates: How to Prepare or Recover

Share this:

If you are involved in any form of SEO, you know how daunting it can be to keep up with Google algorithm updates. From the Mobile First Index to the Owl update to Google Fred, the tide is always shifting. It is important to step back a moment and take a look at what Google is trying to do.

How Using Wearables Data Can Strengthen Brands’ Outreach

Share this:

Wearables have the ability to become a conduit to exciting new revenue streams, but it’s up to marketers to take advantage of the data these devices generate, and to create a marketing ecosystem that evolves through contextually-based experiences that matter to the consumer.

Latest Posts

5 Pay-by-Mobile Vendors for On-Demand Parking

Share this:

Parking is among the most popular uses for mobile payments, with 19% of consumers having paid for parking with their smartphones and 26% indicating they’d be interested in doing so. Here are five examples of vendors offering mobile payment parking solutions right now.

Street Fight Daily: Apple Opens Up Siri and Maps to Developers, Snapchat Ad Expansion

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple is Opening Up Siri, Maps, and Messages to Outside Development… Snapchat Launches a Colossal Advertising Expansion, Ushering in a New Era for the App… Google Pairs Facial Recognition with Location Tracking, Potentially Boosting Available Location Data…

Bypassing the Hurdles to Bring Programmatic to SMB Advertisers

Share this:

SMB advertisers care about reaching consumers, not the nitty gritty of technology covered in the ad trades. Local media companies and smaller agencies should focus on how programmatic technology helps them sell that outcome, rather than get stuck selling the technology itself.

BUST: A Hard Landing as Soft Surroundings Files for Bankruptcy

Case Study: Virginia Retail Chain Shifts Print Ad Budget to Social Channels

Share this:

Kim Glover, A. Dodson’s director of marketing, says that Facebook, Instagram, Twitter, and Pinterest make up the core of the retailer’s online marketing program — however the company is “always ready to evolve” with its customers as new platforms gain in popularity and usage.

Street Fight Daily: Microsoft to Buy LinkedIn, Google Maps Local Search Ads

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 10 Things to Know About the New Google Maps Local Search Ads… Siri To Be the Focus of Apple’s Developers Conference… What Happened to Austin When Uber and Lyft Left Town …

8 More Community Sites Climb to Michele’s List Revenue Pinnacle in 2016

Share this:

Overall, 78% of the 96 sites in the closely watched survey of independent news sites reported revenue increases in 2015, with 13% saying they doubled revenue and close to a third reporting gains of 50%.

Street Culture: Birdzi Finds ‘Liberation’ in Lack of Corporate Hierarchy

Share this:

“What happens a lot of times in corporations is you find that decisions are made that can’t be questioned,” says CEO Shekar Ramen. “We don’t have any of that and we want to maintain the flat nature of our company as much as possible.”

Street Fight Daily: Uber Launches Advance Scheduling, Verizon-Yahoo Plot Thickens

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Begins Letting Passengers Schedule Rides Up to 30 Days in Advance… Verizon Might Have to Pay for More Pieces of Yahoo Than It Wants… Attention Facebook and Google: Apple is Selling Mobile App Ads Now, Too…

Picking the Locksmiths: Bizyhood Unlocks the ‘Ghosts in the Data’ Problem

Share this:

What would you do if you wanted to game Google into thinking you’ve got a vast network of local shops servicing area customers based on their search queries? According to a recent New York Times article, some lead gen companies are creating thousands of ghost listings to achieve just this. Bizyhood is trying to combat the practice.

Scaling the Neighborhood: A Community Focus for Local Services

Share this:

So far, digital services, even those focused on local, have done more to atomize local communities than unite them, training us to rely on anonymous resources for the information and recommendations we used to get from our friends and neighbors.