News and Analysis

Uber Pledges to Fight California Contractor Bill

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Uber and Lyft are already losing billions of dollars, and long-term concerns about whether they will ever hit profitability have endured, making for relatively weak runs on the public market. If the companies cannot come close to profitability with cheap labor forces without benefits, having to treat drivers as employees could pose an existential threat. At the very least, it may require Uber and Lyft to slow down expansion and rein in their ambitions, suggesting that the heyday (or hallucinatory days) of Web 2.0 could be coming to a close.

5 Cannabis Payroll Platforms

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Growers, dispensaries, and other businesses that operate in the legal cannabis industry are caught between federal and state regulations, which make banking and payroll a challenge. Despite marijuana being legal in many states, cannabis businesses are still on shaky ground at the federal level, and banks in particular are skittish about partnering with the industry. Without solid banking partners, local cannabis businesses can have trouble keeping up on payroll. So what’s the solution?

Rather than waiting for Congress to make a decision on potential regulations that would shield banks from federal punishment for maintaining accounts for cannabis businesses, more dispensaries and growers are moving toward using web-based cannabis payroll platforms designed specifically for their industry.

Hyperlocal Social Firm Nextdoor Closes $170M Round, Adds Meeker to Board

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The company seems well positioned to address the ills of social network and platforms plagued by negative user-generated content in general these days. That’s because it actually verifies the identities of its users and puts people in touch who live near each other in the physical world, definitely not eliminating all risk but limiting the chance that people use digital anonymity to harass each other without repercussions.

Commentary

Google’s Product Bid for DIY Wallet Share

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“Google has been on a tear this past month in the DIY realm,” notes Mike Blumenthal in his bi-monthly conversation with David Mihm. “Three major product rollouts in a 30-day span; Websites, Posts and now SMS messaging. And Google only needs uptake on one of them to get a chance to sell Adwords Express.”

Three Lessons from the Dex Media/YP Merger

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For Dex Media and YP to become DexYP, they had to teach one another three lessons that every business in the local space should know: the primacy of distribution, the fallacy of stagnation, and the inevitability of market consolidation.

Accidental Ad-Blocking: The Brand-Safety Snag that Advertisers Can Fix

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When it comes to ads that brands want to publish on the web as well as in-app, there’s a brand-safety technology snag that many advertisers don’t know about — and it’s costing them in-app impressions. Think of it as accidental ad-blocking.

Latest Posts

Street Fight Daily: Ads Coming to Google’s Local Pack, xAd Partners with ComScore for Attribution

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Confirms Ads Are Coming to Local Pack… ComScore is Working with xAd to Measure Foot Traffic From Online Ads… How a Publisher’s New Trend-Predicting Platform Will Benefit Advertisers…

Your Local Broadcast: Centric Finds the Cameras in Your Neighborhood

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The new service is a video discovery app and broadcasting platform that enable users to browse, view and interact with video that’s being shared around them. “It’s like being handed a new map to your neighborhood that has all sorts of stuff you didn’t know existed before,” said CEO Vincent Gibson.

#SFSW16 VIDEO: How On-Demand Is Changing the Way Brick-and-Mortar Businesses Compete With Ecommerce

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While ecommerce companies have doubled down on taking their chunks out of the local pie, some on-demand services are trying to find ways to use their immediacy to help brick-and-mortar businesses fight back. At Street Fight Summit West earlier this month, a panel looked at this tension between ecommerce and brick-and-mortar.

Street Fight Daily: Startups Tackle Local News, Facebook Partners With Undertone Networks

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Launches Chatbot-Equipped Mobile Travel Guide… Undertone Partners with Facebook Canvas for Faster Mobile Ads and Better Targeting… Neighborhood Watch: Online Startups Tackle Local News…

Openings and New Hires at AOL, Swirl, Web.com

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Lavu, Blueshift Labs, and Placed.

#SFSW16 VIDEO: Connecting the Dots on the Path to Purchase

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To many in the industry, the idea of making connections between marketing impressions and dollars spent seems like it could be the holy grail — giving proof positive to businesses that their marketing dollars are well-spent, and unlocking further budget.

Street Fight Daily: The Voice Search Explosion, Publishers Tap Into Location-Based Programmatic

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Even Facebook Can’t Just Waltz Into the Location Data Space… How the Voice Search Explosion Will Change Local Search… Condé Nast, The New York Times, and Forbes Tap Into Location-Based Programmatic Platform…

#SFSW16 VIDEO: Rethinking Restaurants — Local Tech Remakes an Industry

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Restaurants are a particularly large and important vertical in local, and as such they’ve long been a testing ground for a variety of digital products. Now a new generation of companies is starting to use local marketing and delivery services to rethink what a restaurant is and how we think about our dining experiences.

Oilerie

Case Study: Franchisee Sees Better Customer Retention With iPad POS

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Social media plays an integral role in most local merchants’ marketing strategies, but Oilerie’s Lori Hackman says business owners have to do more than just post occasionally on Facebook or Twitter to get people engaged and motivated to come into their stores.

Street Fight Daily: Facebook Canvas Ads Flourish, Google Tests Click-to-SMS Extension

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook’s Genre-Bending Canvas Ads Demonstrate the Social Network’s Strength… Startup Challenges Uber, Lyft with Lower Fares, Higher Driver Commissions… Search Ad Decline Report May Explain Google’s Friday Stock Drop…