A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
How the Voice Search Explosion Will Change Local Search (Search Engine Land)
Voice search usage is seeing unprecedented growth, with personal assistant devices leading the way. Wesley Young explores why this new medium is taking off, how it differs from keyword searches, and the challenges for local businesses trying to compete on yet another platform.
Condé Nast, The New York Times, and Forbes Tap Into Location-Based Programmatic Platform (AdWeek)
Location data company Blis today is announcing a private marketplace designed—among other things—to help media buyers understand whether their ads are served in a geographically accurate fashion. Condé Nast, The Times and Forbes are launch partners for the programmatic offering, Blis Prime.
#SFSW16 Video: Connecting the Dots on the Path to Purchase (Street Fight)
To many in the industry, the idea of making connections between marketing impressions and dollars spent seems like it could be the holy grail — giving positive proof to businesses that their marketing dollars are well-spent, and unlocking further budget.
Even Facebook Can’t Just Waltz Into the Location Data Space (AdExchanger)
There are three main challenges for figuring out online-to-offline attribution: scale, timeliness and, of course, accuracy, said Rob Murphy, VP of marketing at Swirl. And Facebook, despite its size and enormous data set, is subject to the same limitations and laws that govern the reality of location-specific data companies toiling to solve the same problem. Business Insider: Facebook allows businesses to post canvas ads to their pages.
Openings and New Hires at AOL, Swirl, Web.com (Street Fight)
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Lavu, Blueshift Labs, and Placed.
A Cruel Summer for Newspapers (Politico)
The past few weeks alone have produced no fewer than five studies broadcasting bleak statistics and ominous outlooks for newspapers, with some rays of light about the industry’s march toward innovation mixed in.
Why Uber Keeps Raising Billions (New York Times)
It feels like almost every other week there is a new headline about Uber raising more money. So what exactly is Uber doing with all that money? And what does it say about Uber — and the financial markets — that the company has turned most recently to selling the equivalent of junk bonds?
The Most Important Question to Ask in Local SEO (Search Engine Land)
Achieving outstanding local search results for your clients all comes down to one simple — yet essential — question. Columnist Greg Gifford explains how getting an authentic, detailed answer will set you on the path to success.