News and Analysis
Constant Contact Expands Beyond Email, Adds Website Builder for SMBs
Constant Contact, known for its email marketing platform, is expanding to offer an AI-driven website builder as well as tools for branding, productivity, and e-commerce. It’s the first major expansion for Constant Contact since its acquisition by Endurance International Group.
The company’s new website builder is specifically designed for SMB owners and operators without the time or expertise typically required to build an effective site from scratch. Constant Contact claims sites can be created in minutes.
Captivate and Hivestack Partner to Expand Programmatic DOOH Ads
Location-based digital video network Captivate and location-based mar tech company Hivestack are teaming up to expand access to programmatic digital out-of-home ads, the companies announced.
Hivestack’s marketplace and ad exchange will allow customers to buy video inventory on Captivate, which will bring engaging video ads to offices across North America. Captivate offers a professional audience of particularly high interest to marketers.
How Retailers Use AI, Mapping to Boost ROI on Store Remodels
Walmart, Walgreens, and Sephora are all using artificial intelligence technology to improve the retail experience. While the majority of use cases for AI in retail have focused on enhancing the shopping experience for customers, forward-thinking analytics firms are innovating and developing new uses for their existing AI technology.
The analytics firm Fractal Analytics is pushing forward in the retail space with its own solution that relies on AI to forecast the cost of retail store remodels, as well as determine the ROI from large-scale renovation projects. Although Fractal works solely with Fortune 500 companies, the solutions it is developing could be adopted more broadly throughout the retail space.
Latest Posts
Street Fight Daily: Gannett Buys ReachLocal, Facebook Debuts Staff-Curated Event Recommendations
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Gannett to Buy Digital Services Company ReachLocal… How Businesses Can Take Advantage of the Massive Opportunity in Local Data… Facebook Debuts Event Recommendation Based On Staff Opinions, Not Algorithms…
Street Fight Daily: Twitter Launches Location Feeds, Are Ride-Share Drivers Independent Contractors?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Launches Tags to Location Feeds with Foursquare… Lyft’s $27 Million Deal to Make Drivers Independent Contractors Gets Closer To Approval… 6 Tools SMBs Can Use to Identify Dissatisfied Customers …
Street Culture: G/O Digital Building Community via Nerf Wars
The right way to build a company culture: it’s different for every company, every leadership team, and every squad of employees. CEO Tim Fagan says that when G/O spun off from TEGNA, the strategy to build culture was intentionally developed with just three short, simple values: accountability, quality, and urgency.
#SFSW16 VIDEO: At the Intersection of Travel and Local
The kinds of connections being made between travelers exploring a new city and local businesses are similar to those that people make when they are looking for goods and services at home. And Airbnb has made it clear over the past couple of years that the company wants to help travelers “live like a local.”
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation