Street Fight Daily: Google to Penalize Intrusive Mobile Ads, Facebook Improves Slideshow Ads

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

As Mobile Ads Grow More Crucial, Google Pledges to Crack Down on ‘Intrusive Interstitials’ (Search Engine Land)
Google has announced that it will begin cracking down on “intrusive interstitials” on January 10, 2017, because this type of ad “can be problematic on mobile devices where screens are often smaller.” Google will be potentially penalizing — i.e., lowering the rankings — of these web pages.

Facebook Improves Its ‘Lightweight Video’ Slideshow Ads, Provides Support for Mobile Ad Creation (TechCrunch)
Facebook on Tuesday rolled out a number of improvements to its “Slideshow” ads, announced last fall as a means of offering an alternative to video ads in developing markets where bandwidth may be limited. The company said that advertisers will now be able to create these ads right from their phones, as well as take advantage of new features like the ability to add text and music, as well as more photos, including Facebook’s own stock image library.

Pitney Bowes MD: Data Integration Sets the Best Location Companies Apart (Street Fight)
What makes location data actionable and location-based marketing effective — and what do recent success stories like Pokemon Go foretell for the location data industry? Street Fight recently caught up with Joe Francica, managing director of geospatial solutions at Pitney Bowes, to talk about the best practices in location data.

Most U.S. Publishers Rely on Both Ad Support, Subscriptions (eMarketer)
Though publishers have traditionally relied on advertising to monetize their content, ad blockers have certainly changed the way they approach their monetization strategies now. In fact, many have since moved beyond traditional advertising, and have begun incorporating subscriptions as well. May 2016 research revealed that more than three-quarters of US publishers use a combination of both.

Bringing Brands Into the Fold, inMarket Touts Its Three-Sided Beacon Network (Street Fight)
Stephen Statler: inMarket’s strategic product is not the app, the value is created by their network. Their network links dozens of publishers’ apps to retailers that host inMarket beacons and, the third stakeholder in the network, the brands, whose products are being promoted. In this video, CEO Todd DiPaola talks about the importance of this network.

It Seems Samsung Has Made Its Own Smart Home Hub (The Next Web)
It looks like Samsung will soon have its own home device to compete with the Amazon Echo and Google’s incoming Home. Called a Scoop, the hardware is very reminiscent of an Amazon Echo Dot; it’s short, but packs all the same punch you’d expect from a smart home device.

Assembly CDO Jeff Liang Says Mobile Sensors Are the Future of Ad Targeting (MediaPost)
Assembly Chief Digital Officer Jeff Liang said the big breakthrough in targeting — and he means all targeting, not just programmatically — will be in unlocking the data being collected via a multitude of electronic sensors embedded in mobile devices.

A Driverless Uber Won’t Shake Up the Sharing Economy (Business Insider)
Ursula Huws: Uber’s announcement that it will introduce driverless cars in Pittsburgh throws into question the fate of not just the sharing economy, which Uber helped to make mainstream, but also the future of employment in a wider sense. One thing is for sure, however: Though Uber may be changing, the way it has shifted how we work is here to stay.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]