News and Analysis
Telnet Passwords Leaked for Half a Million IoT Devices, Servers, Routers
The breach is particularly significant given the rapid expansion of smart or IoT devices. Given that consumers already struggle to secure basic electronic devices including laptops and smartphones, the Telnet breach indicates how much larger the security risk for personal devices may become in coming years as smart speakers, TVs, and fridges join the legion of devices open to hackers.
Roundtable: How Google’s Third-Party Cookie Announcement Will Disrupt Search, Ad Tech
Google indicated it is making the change to boost user privacy on the Web, and the company believes digital advertising can survive on the back of evolving, more privacy-aware data sources. Chief among those sources, at least in the case of Chrome, will be Google’s privacy sandbox, which will offer advertisers and ad tech companies personalization opportunities based on browser data without granting them direct access to user-level information.
To size up the impact of Google’s announcement on ad tech and hyperlocal marketing, we turned to a slate of industry professionals for their takes on the move.
What Consumers Believe About Ads: Effectiveness, Creepiness, Transparency
The good news for advertisers is that members of Gen-Z, while finding ads just about as threatening to privacy as respondents of every other age group, appear to see their benefits, too. Forty-six percent of Gen-Zers said personalization can be beneficial, compared to 30-36 percent of older age groups. About three quarters of respondents in all age ranges said personalizations imperils privacy.
Commentary
Sophistication, Efficiency, Control: Unlocking the Future of Programmatic Direct for App Publishers and Advertisers
As it splits the difference between real-time bidding and totally manual ad-buy systems, programmatic direct allows publishers and advertisers to create specific agreements around how the process will work. It guarantees protected inventory and premium placements without requiring much in the way of hands-on operation.
Latest Posts
LBMA Podcast: Snapchat + Yext, Gimbal’s Experiences, Unacast’s Thomas Walle Jensen
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: GoGoGrandparent, Pets At Home + GrandVisual, Macy’s + IBM’s Watson, Mentos + Posterscope, Apple iOS10, Sephora, Tinder, and Flirtey + 7Eleven.
How DMN’s Speakeasy Became a Major Revenue Driver in the Digital Transition
The newspaper’s in-house digital agency has grown to 70 client businesses that provide a significant share of the estimated $40 million of annual revenue that doesn’t originate within the walls of the DMN. The division has become the centerpiece of the company’s work to to re-establish a revenue growth model.
6 Ways Brands Can Automate Updates on Local Facebook Pages
For a brand with 10, 100, or even 1,000 locations, having to create and manually update local Facebook pages can be daunting, but a number of hyperlocal vendors have stepped in with solutions to streamline the process. Here are six examples of platforms that multi-location businesses can use to automate their updates across local Facebook pages.
Street Fight Daily: Restaurants Eager for New Tech, P&G’s Facebook Experiment
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Yelp Plans to Consolidate Mobile Gains and Reach $1B in Revenue… Restaurants Would Implement Predictive Ordering, Drones if Available… Why P&G Decided Facebook Ad Targeting Often Isn’t Worth the Money…
Moz Targets Duplicate Listings With Revamped Dashboard for Businesses
Multiple business listings can be a serious problem, according to Moz Local’s GM Dudley Carr: “When a business is not where it’s supposed to be or the phone isn’t answered, it has significant brand impact for the business. And typically the customer will blame the brand, and not Google or Bing or Apple for the information.”
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