News and Analysis
With GatherUp Acquisition, ASG Expands Into Reviews Space
Mike Blumenthal says the acquisition by ASG gives GatherUp greater access to organizational value, helping the company build better products and processes faster and more robustly. He expects there to be virtually no change in GatherUp’s day-to-day activities. All of the company’s teams—including sales, customer success, engineering, and management—will remain intact following the acquisition. Aaron Weiche will stay on as CEO. Although GatherUp was founded in San Jose, the company employs a distributed team that is now focused in Minneapolis, Minnesota.
US Businesses Lead on Reputation Management
Loyalty to local businesses may never cease to be an important factor in brick-and-mortar commerce, but the boom of “near me” searches and the emphasis on convenience in the age of mobile search make a prime online presence for the quick-querying passerby more important than it has ever been. This latest Uberall data indicate that responding to reviews can provide the slight 5-star rating bump that guides an unfamiliar customer into a store she may otherwise pass up for a higher-ranked competitor.
5 Innovative Ways to Use AR in Holiday Marketing
A technology that was once considered to be on the fringes of digital marketing has moved into the mainstream, as retailers around the country find new ways to use AR in their 2019 holiday campaigns. From virtual try-ons to camera filters designed to drive people into physical store locations, there’s no limit to the number of ways creative marketers can use AR. Enterprising retailers are capitalizing on the momentum as they come up with smarter ways to help shoppers contextually visualize what products will look like on their bodies and in their homes.
Let’s take a look at how five major companies are using AR for holiday marketing this year.
Latest Posts
Survey: Demand for Multichannel Programmatic Is Promising
Nearly one-third of the respondents in Street Fight’s survey who also said that local media and content was important for their marketing were thinking about such cross-channel programmatic. Interest appeared highest for marketers who found local TV effective, but also played strongly with radio and print fans.
Street Fight Daily: Uber and Didi Close $35B Deal, Most Businesses Still Lack Mobile Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Sells China Operations to Didi After Losing Billions… Even as Mobile Gobbles Up Web Traffic, 80% of Businesses Lack Long-Term Mobile Strategies… Excited about Google’s New Map Ads? You Should Be!…
Report: Beacons a Slam Dunk for Sports, Recouping Over $1B in Ticket Sales
The Q2 2016 report by Proxbook shows that since then, there’s been a 33% increase in global sensors since the beginning of the year. And according to the new report, proximity technology has enabled sports teams and their venues to reclaim ticket revenue at a time when fewer fans are going to stadiums.
Parse.ly’s Audience Analytics Help News Sites Make Stronger Case to Advertisers
Audience analytics firms Parse.ly aims to give community news sites the same kind of in-depth information that platforms like Facebook provide about how users are responding – and not responding – to content. The company aims to help editors and reporters make decisions that can go right to the bottom line, leading to higher revenue.
Street Fight Daily: Facebook Profits Skyrocket, Gannett Expansion Faces Ad Difficulties
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Profit Nearly Triples on Mobile Ad Sales and New Users… Gannett’s Expansion Strategy Runs Into Bad News on the Ad Front… How Businesses Creating New Website Platforms Can Optimize for Search…
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Streets Ahead: Google Chat, and Instagram Reels