News and Analysis
MULO Brands With Soul June Pick: Patagonia
Small but mighty, this MULO (multi-location) brand has about 100 stores globally. However, their heart is far bigger than their physical footprint. We’re talking about Patagonia, a brand founded in 1953 and has a long and rich history, proving that soul and scale can go together. Founder Yvon Choinard was so passionate about his environmental […]
Flamel.ai Streamlines Social Ads for Multi-Location Brands
Flamel.ai, a marketing technology platform built for franchise and multi-location businesses, has launched a new set of tools aimed at automating localized social media advertising. The product release marks the company’s latest effort to reduce the operational complexity of managing campaigns across dozens—or even hundreds—of individual markets. The update focuses on helping franchisors plan, launch, […]
Captify and Adalyser Partner to Bring Search Intent Data into TV Ad Targeting
In a move that reflects broader shifts in how advertisers approach TV media buying, Captify and Adalyser have announced a partnership designed to integrate search intent data into premium TV advertising campaigns. The collaboration brings together Captify’s real-time search behavior signals and Adalyser’s ActiveVoice Store, a self-serve platform offering access to major broadcaster inventory such […]
Commentary
Investing in AI Tools Leads to Better Outcomes for Marketers
The hype for AI has reached a crescendo, with companies across all industries introducing AI tools and endless amounts of news coverage touting its potential as a game-changer. While it has mostly remained a buzzword for many industries, it has already become a difference maker for marketers. According to a recent study, 41% of marketers […]
Why the Annual Planning Process is Behind Before it Starts
From advancements in campaign measurement to performance and optimization, the digital advertising industry has consolidated decades worth of transformation to a matter of years. And while the pace of advertising investments has shifted and performance data becomes available more regularly across channels, the annual planning process for all media expenditures has remained, well, annual. In […]
Empowering Retailers: The Imperative for Advanced Advertising Technology
In a rapidly evolving retail landscape, staying ahead requires more than just offering great products or competitive prices. As consumers increasingly shift their shopping habits online and demand personalized experiences, retailers face mounting pressure to enhance their advertising strategies. Traditional methods no longer suffice in capturing the attention of today’s discerning shoppers. To thrive in […]
Latest Posts
The MULO Dozen: August Brands in Review
Who says summer is slow? Not brands. So much is happening this August in the MULO (multi-location) brand and agency ecosystem that stopping at 12 was tough! Have news to share? Please reach out and we may include your MULO brand, agency, or tech company in our round-up or a feature article! Like pizza toppings […]
LG Ad Solutions Proves Screensaver Ads Drive Brand Engagement
LG Ad Solutions, a leader in Connected TV (CTV) and cross-screen advertising, has unveiled a new ad format called Native Screensaver Ads. Available on LG Smart TVs, these full-screen ads appear during periods of inactivity across the Home Screen, LG Channels, and the Content Store. By capitalizing on idle screen time, these ads transform what […]
The C-Store Five: Consumers Love These Convenience Store Brands
As we’ve covered in Street Fight, the C-store (convenience store) is a MULO (multi-location) category that is having a moment—a huge moment. Formerly viewed as the corner bodega or the highway stop for gas, smokes, emergency items, a beverage, and a bathroom break, C-stores are starting to play a more prominent role in the retail […]
Streets Ahead: AI Overviews and Organic Search, Google Core Update Concludes
In this week’s Streets Ahead update, SOCi looks at recent changes in AI Overviews as well as the conclusion of Google’s August Core Update. AI Overviews Now Better Reflecting Google Organic Search Results The News Recent research by Mark Traphagen and seoClarity shows that AI Overviews (AIOs) are now closely mirroring Google’s organic search results. After […]
How Criteo Uses AI for Retail and the Customer Journey
Criteo is a global commerce media platform with one of the largest retail media footprints (200 retailers worldwide, including half of the top-25 in the U.S. and 2,300+ brands). Criteo’s retail media business activates around $1 billion in media spend. Criteo partners with major retailers like Best Buy, Macy’s, Dollar General, travel companies, automotive brands, […]
MULO Brands With Soul August Pick: Sheetz
C-stores are a MULO (multi-location) brand category that often doesn’t get enough attention. Also known as convenience stores, the industry encompasses roadside retailers and neighborhood chains that we frequently rely on for last-minute grocery purchases, emergency items, and snacks/beverages. Given the transactional nature of these businesses, we don’t often consider them to have a “culture.” But Sheetz […]
Getting Brand Locations in AI-Powered Search Results
AI search is here to stay. If you want to market your locations online, understanding the landscape is essential to making it work for your MuLo business.
Ad Costs and Spending are Both on the Rise, According to Skai Study
Omnichannel advertising platform Skai recently published its Q2 2024 Digital Marketing Quarterly Trends Report. It reveals topline growth numbers in retail media, paid search, and paid social were all positive, maintaining similar levels to those reported by Skai last quarter. The analysis found that advertisers paid more for clicks and impressions in Q2 2024, but […]
It’s Beginning to Look a Lot Like…
When Mark Ballard, Director of Research at Tinuiti, first looked at the results of a holiday shopping survey it conducted recently, he was struck by one recurring theme: “People expect to spend more on holiday gifts this year than last year,” Ballard said. “What did surprise me is the degree to which inflation is still top of […]
Keen Partners with TapClicks to Simplify Data Collection for Marketers
Keen Decision Systems, a marketing mix SaaS company, recently announced a partnership with TapClicks, to streamline data collection for marketing mix models. This collaboration aims to make it easier for marketers, particularly smaller brands, to gather, organize, and analyze their data efficiently, removing significant challenges in the marketing decision-making process. Addressing a Common Challenge for […]
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