News and Analysis
Ridesharing Inches Forward as Industry Looks for New Path
Years of rising demand for ridesharing services came to a full stop this spring, as coronavirus spread and communities across the globe were put under lockdown. Now, as ridesharing services like Uber and Lyft begin inching their way forward toward a new normal, they’re looking at how to adapt to the completely new environment in which they find themselves.
MarTech Firms Pivot to Meet Post-Pandemic Demands
The marketing automation company Act-On Software is relaunching today with an affordable solution for companies that are bogged down by budget cuts and lay-offs due to Covid-19 shutdowns, but they’re not the only company making big changes.
In fact, Act-On is just one of a number of martech firms gunning to help businesses as they emerge from Covid-19 shutdowns. Jungle Scout has released a solution for brands leveraging the power of Amazon, Agora.io is expanding its reseller partnerships, and BounceX is using SMS to help retailers recover revenue lost because of Covid-19. Act-On is refining its approach to marketing automation, with new product capabilities meant to drive personal product engagement and a tighter focus on helping marketers evolve their businesses.
With Covid Insights Tracker, GroundTruth Looks to Democratize Location Data
GroundTruth’s new Covid-19 Insights tracker gives brands a way to track foot traffic down to the zip code level. The tracker is updated weekly, with the ability to search for daily foot traffic across a number of categories, like auto dealers, banks, restaurants, and retail.
Data comes from the 30 billion annual global visits GroundTruth observes on its platform. The company uses indexed foot traffic to demonstrate the relative increase or decrease in visits to different places of interest, with weekly and daily charts depicting foot traffic indexed against average weekly/daily visits starting from December 30, 2019.
Commentary
People Are Talking About You: The Hidden Value of User-Generated Content
Simply put, insights gleaned from reviews can help you do business better. Though reviews may contain bias of various kinds, they are still the best source you can find of detailed feedback from real customers.
Understanding the Proxies That Can Undermine Location Data
For marketers, the ability to deploy technology that identifies and bypasses online users who may be masking their locations and digital traits yields improvement in the form of targeted campaigns and fewer wasted impressions.
How Local Healthcare Providers Can Imitate Advances in Retail to Boost Efficiency
Providers need to do, ironically, what the best retailers do: make the experience better. To that end, data management is key. Here are some steps providers can take to address patients’ need for access and control.
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How Businesses Are Using Ridesharing Services to Bring in New Customers
Consumer demand for ridesharing services has never been higher, with 40 million monthly riders spending an average of $50 on Uber alone. Now, some businesses are hoping that they can piggyback on that success by running promotions in conjunction with these very same services.
Foursquare’s Rosenblatt: ‘Location Is the Atomic Unit of Mobile’
Foursquare has gone from check-in darling to an under-recognized data powerhouse. But in that transition, it’s more successful than ever. And its primary emphasis has remained the entire time: real-world consumer behavior. Meanwhile, the ad industry’s hunger for location data grows.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem