News and Analysis
Apps Dominate Mobile Holiday Shopping
App fatigue, the feeling that a consumer simply cannot add yet another corporate app to her phone at a time when all enterprises seem to be competing for a place on mobile displays, is a major roadblock to successful app-based mobile strategies for retailers. But data from this holiday shopping season suggests that consumers are willing to download apps for the right incentives.
6 Ways Wearable Tech Is Reshaping Retail
Rather than being spooked by these new retail engagement strategies, surveys show most consumers are excited by them. Sixty-seven percent of wearables owners say they find dynamic user experiences that vary based on location “useful and exciting.”
Here are six examples of strategies that retailers can employ to improve the shopping experience using wearable technology.
Report: Reviews for Local Businesses Are Essential. Ratings Below 4 Stars Are Deadly
If it had not already been clear that building up a significant inventory of positive online reviews is key to attracting new customers to a business, let doubt linger no further.
A whopping 52 percent of consumers ages 18-54 “always” read reviews when searching for local businesses, and only 53 percent will consider a businesses with fewer than four stars, according to survey of 1,005 US-based consumers by marketing platform BrightLocal. Eighty-two percent of consumers overall read online reviews.
Commentary
Local Marketing on Alexa? The Real Estate Industry Gives It a Shot
There are almost 40 real estate “skills” currently listed in Alexa’s directory. This is greater than those related to lawyers/attorneys, doctors/dentists, and a host of other SMB categories, and overall there doesn’t yet appear to be much adoption of voice technology at the local business level.
Latest Posts
Street Fight Daily: Reassessing Ride-Sharing’s Hold on Consumers, Facebook’s Publishing Disruption
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Reassessing Ride-Sharing’s Relationship with Consumers… Facebook, Header Bidding, and the Fight for Control of the Publisher Ecosystem… These 11 Brands Are Already Using Instagram’s Latest Feature…
Ibotta Announces In-App Purchasing Capability, Partnerships with Button, Jet, DoorDash
Ibotta announced new partnerships and technological capabilities on Wednesday, powered by a partnership with deep-linking software-producer Button, that its co-founder and CEO, Bryan Leach, hopes will make it the “front door” for in-app mobile commerce. Up until now, Ibotta, based in Denver and launched in 2012, has offered its users cash back on offline purchases […]
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation