News and Analysis
The MULO Dozen: December in Review
What a year we had! MULO (multi-location) retailers, restaurants, and service businesses have BOOMed and BUSTed, the C-suites have seen many changes, and consumers continue to shop, research, and spend both in-store and online. They are compelled to find places and products via local search, as well as by social media pundits, retail ad networks, […]
Later Acquires Mavely for $250M. The Creator Economy is Here to Stay!
Later announced today the acquisition of Mavely for $250M, creating a creator powerhouse. Later is an enterprise-level influencer marketing and social media management software platform. Mavely is an app for the “everyday influencer” who earns commissions on sales. Later’s AI predictive analytics will now leverage first-party performance data from Mavely’s network of more than 120,000 creators […]
The New Creator (and the Brand Creator Behind Them)
Joseph Perello, founder and CEO of Props, created his company to provide content for MULO (multi-location) and other brands that need credible ways to reach consumers. Many brands have invested in mass influencer or creator marketing, which may drive eyeballs and social media traffic but doesn’t always lead to sales. The words “performance-driven” on Props’ […]
Commentary
Marketers, Time To Tame Your Data For Good
As marketers, you already know the value of data. It’s a powerful tool for any organization to understand its customers, guide its strategy, and make informed business decisions. But, just like any powerful tool, if you don’t tame your data, it will do more harm than good. The conversation around marketing data tends to focus […]
Career Moves: Craveworthy Brands, GM and Botify
In this biweekly roundup of career moves, we look at new faces at Craveworthy Brands, GM and Botify and more, anniversaries at Spectrio, Audigy and beyond and numerous opportunities at companies including Vendasta, Birdeye and Scorpion The one and only Lisa Crowder just made the move from AVP, Mobile Apps – Product Management & Development […]
BOOM: Hair Care for Men…Beyond Shaves and Haircuts
Hair care post-pandemic is a rapidly-growing multi-location (MULO) category. As we reported recently, the industry was up 17 percent in 2022 and is expected to hit $41B by 2026. Women still spend more on hair care than men. They invest an average of $228 yearly on haircuts and $24 per month on hair products versus […]
Latest Posts
Social Factor Partners with Emplifi to Fuel the Social Commerce Wave
Social Factor, a prominent digital agency specializing in social CRM and strategy, has recently announced an agency-level partnership with Emplifi, a leading customer engagement platform. This partnership ties in with a shift in digital marketing, aiming to revolutionize customer engagement strategies through a social commerce-first approach. Social Factor, known for its expertise in working with […]
Vericast Collaborates with Snowflake to Transform Marketing Engagement
Vericast, a prominent marketing technology company, has embarked on a partnership with Snowflake, the Data Cloud Company, to pioneer solutions aimed at empowering marketers to engage with consumers in more impactful ways. Leveraging technology innovations and exclusive data available in Snowflake Marketplace, the company is set to revolutionize marketing engagement, driving meaningful commerce across various […]
Optable Integration Ushers in a New Era of Privacy-Centric Advertising
Since Google’s announcement regarding the eventual end of third-party cookies, the advertising industry has been actively seeking alternatives to ensure continued effectiveness while respecting user privacy. Among the proposed solutions, data clean rooms have emerged as a promising avenue, offering a secure environment for data collaboration in the absence of traditional tracking methods. Optable, a […]
Swiftly Connects the Cart to the Screen for Save a Lot
Large multi-location (MULO) grocery stores have the resources to develop technologies that enable consumers to make their shopping lists, see sales and coupons, and arrange for delivery or pick-up. But smaller stores may have been at a disadvantage — that is until Swiftly stepped in. Swiftly, a leading provider of innovative technologies, partnered with Save […]
Placer.ai, ESRI Form Analytics Partnership
What do you get when you cross a location-analytics company with a company that uses sophisticated geographic-information system (GIS) technology? It’s no joke, and this isn’t a punchline: Placer.ai and ESRI have formed a partnership to provide advertisers and their partners with new and advanced analytics and insight. The goal is to get deeper insights […]
The MULO Dozen: January Brands in Review
2024 is off to a fast start! As MULO (multi-location) retailers, restaurants, and service businesses head into a new year, they face new challenges and opportunities. And, of course, “The Big Game,” when brands get to flex their creative and digital muscle. Here’s what we saw this month. Have news? Please e-mail me. Fridays is […]
Empowering Brick-and-Mortar Businesses with Foot-Traffic Analytics for Effective OOH
In today’s competitive marketplace, brick-and-mortar businesses constantly seek innovative strategies to attract and retain customers. Recognizing this need, DOmedia, in partnership with location analytics leader Placer.ai, has launched PeopleToMySpot.com—a innovative website tailored to help local marketers and business owners harness the power of foot-traffic analytics to enhance their out-of-home (OOH) advertising efforts. The collaboration between […]
More Evidence Online Advertising Finished Strong
When Tinuiti released its Digital Ads Benchmark Report for Q4 2023 on Jan. 25, the findings offered still more proof that the year finished strong, at least for online advertising. “While we did expect stronger growth in Q4 2023 as the ad market continues to recover from 2022, there were still questions heading into the […]
How Many Storefronts Do You Need? MULO Logic
The mattress company Purple became a huge success on Shopify when it first launched. It then expanded into retail locations. Last year, the company took a close look at its brick-and-mortar retail storefronts and saw that a third of its physical stores were struggling. Like many brick-and-mortar MULO (multi-location) businesses, expanding from online sales to retail […]
Online Retail Did Well in 2023
In hindsight, 2023 may not have been as gloomy an economic year as first thought. At least not for online retail in certain global regions. According to findings from data and insights company Consumer Edge, many online retailers and those in the pet products/services, discount/club stores, ground transportation, health products/services grocery and limited-service restaurants saw […]
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