News and Analysis
With Walmart+, Retailer Combines Digital Subscription Service and Physical Stores
Regardless of which retailer comes out on top, there’s no doubt that many will see Walmart’s decision to launch a digital-first membership program as a turning point in brick-and-mortar retail and a concession on Walmart’s part that e-commerce is the way of the future, displacing rather than complementing old-school retail.
Marcel Hollerbach contends that Walmart’s decision to launch a membership program points to just how well positioned retailers with physical locations are in the current climate, with the ability to quickly facilitate things like in-store returns and same-day deliveries of items that take much longer to ship by mail.
5 Localized Ad Platforms for SMBs
Localized ad platforms could also see an increase in use in the coming months among SMBs that want to cut down on unnecessary costs. Many of the localized ad platforms aimed at the SMB market take a self-serve approach, allowing business owners to adjust their budgets and adapt their strategies as conditions evolve.
Here are five localized ad platforms that are focused on helping merchants get back on their feet.
CCPA Enforcement Begins. Are Companies Ready?
The California Consumer Privacy Act (CCPA) generated plenty of headlines when it went into effect on January 1st. We covered tools for compliance, the law’s long-term effects, as well as its pitfalls and promise here at Street Fight. But a six-month grace period before enforcement coupled with the arrival of coronavirus shifted the attention of the location data world partially away from the nation’s first major privacy law.
That enforcement grace period ended this week, and with it, a new era in consumer privacy began.
Commentary
Will AMP Become a Web Standard for the World of Commerce?
“If Google succeeds at improving AMP with Wordpress and AMP for HTML, it will still be two to three years before SMB adoption has significant impact given how slowly the SMB moves on this front,” Mike Blumenthal tells David Mihm in their biweekly column.
LBMA Podcast: Zara, Caliburger, Cab Digital Media & Telestra
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Zara deploys robots, Cab Digital Media + Telestra, Caliburger goes with facial recognition.
How Facebook’s Big Changes Impact One Local Publisher — Some Surprising Conclusions
“It looks as if Facebook’s changes are only going to help New Canaanite’s visibility in the news feeds of our Facebook followers and their networks,” Michael Dinan, the site’s founder, told our columnist Tom Grubisich.
Latest Posts
5 Ways to Use Social Media to Drive More In-Store Sales This Holiday Season
’Tis the season for brick-and-mortar businesses to figure out their digital marketing strategies for the holidays, if they haven’t already. With holiday sales coming up next week, here are some ways that businesses can use social media marketing to get more foot traffic into their stores.
Is Black Friday’s Importance Waning for Brick-and-Mortar Retailers?
As consumers do more of their holiday shopping online, brick-and-mortar retailers are working harder than ever to capitalize on evolving foot traffic patterns. Data scientists at Foursquare analyzed foot traffic trails from U.S. users to try and predict what next weekend’s sales numbers might look like.
Street Fight Daily: Lyft Launches Ride Request SDK for iOS, Verizon Acquires SocialRadar
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon Requires SocialRadar to Buff Up Mapquest’s Location Data… Lyft Launches Ride Request SDK for iOS… AOL Lays Off 500 Employees in Restructuring with Eyes on Mobile, Data, and Video…
Unacast, JUICE Mobile Partner to Provide Proximity Data at Scale
JUICE Mobile will license Unacast’s beacon and proximity data for advertisers to use in attribution and retargeting campaigns. The partnership is one of the first that allows advertisers to use beacon and proximity data at scale in retargeting and attribution.
What Happens When SMBs Get Social?
Social networks are transformative, and are the most disruptive when they provide a market segment with opportunities previously unavailable. If you look at the history of how selling has traditionally been done, it’s evident that social will transform sales as well.
Street Fight Daily: Snap Files for IPO, Belly CEO Steps Down
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Intel is Investing $250 Million in Self-Driving Cars… Snapchat Files for One of the Biggest Tech IPOs in Years… Simpli.Fi Extends Mobile Geo-Fencing Solution With Event Targeting Feature…
Why Social Media Is a Battleground for Prompted Search
In a world of omnichannel search, a business’s social media spaces are places where consumers can find what brands have to offer at a local level. As consumers search across a larger palette of devices and channels such as social, a brand needs to view its social spaces as battlegrounds for prompted search.
How Physical Retailers Can Improve Conversion Rates on Black Friday
Sales forecasts for this upcoming holiday season haven’t been as optimistic as many hoped, but there are some highlights that retailers shouldn’t ignore. Here are seven strategies that retailers can use to increase conversion rates on Black Friday and throughout the holiday season.
Street Fight Daily: Snapchat Taps Foursquare For Sharper Location Data, xAd Raises Additional $42.5M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Signs Data Deal with Foursquare for Better Targeted Geofilters… Verizon Invests Further in Location Data, Ad Capabilities, Buying LQD Wifi to Expand IoT Strategy… Samsung Buys Harman International for $8 Billion in Bet on Connected Cars…
Which Apple Will Show Up For Local’s Next Revolution?
Apple’s relative inaction on VR/AR thus far could either indicate that the company is missing this next tech shift (which I’ve speculated), or that it’s playing the long game. The latter could involve a deliberately late entrance to VR and AR, just as it did with previous technologies.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem