Street Fight Daily: Verizon May Renegotiate Yahoo Deal, Facebook Tweaks Audience Metrics

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Verizon Says Yahoo Hack Could Reopen $4.8 Billion Deal Talks (New York Times)
Verizon may seek to renegotiate its $4.8 billion purchase of Yahoo’s operating business, dealing another blow to the struggling internet company. Verizon’s top lawyer said on Thursday that his company thought that the hacking of 500 million Yahoo email accounts in 2014 — disclosed last month, well after the deal was announced — had materially diminished the value of Yahoo.

Facebook Tweaks Audience Network to Favor Advertiser Metrics (AdExchanger)
Facebook is changing the way it values ad placements across its Audience Network as part of an ongoing transition from proxy ad metrics to actual business conversions. The move will boost inventory quality across Facebook Audience Network (FAN) and inevitably create winners and losers among its tens of thousands of publisher partner apps and mobile sites.

Street Culture: Why Lunch is a Big Deal at Euclid Analytics (Street Fight)
At six years old with about 40 employees, the company is currently in a growth phase, and will likely grow considerably in the next year. Euclid’s director of product, Alexander Reichert, says that the daily lunch hour has been a kind of string that ties the team together.

Google Rolls Out New Tech for Publishers to Count Mobile Viewability (AdWeek)
After getting suspended from the Media Rating Council — which has become digital advertising’s de facto measurement watchdog — last month, Google is slowly starting to roll out a new way for publishers that use its DoubleClick for Publishers to measure mobile viewability.

GM’s Car-Sharing Company Maven Hits the Streets of San Francisco (TechCrunch)
Maven, a car sharing company out of General Motors, is driving its way into San Francisco today. The announcement made late Thursday evening is one part of a continued roll-out in several cities throughout the U.S., which started at the beginning of this year.

Chipotle Courts Millenials With a Snapchat Show (Digiday)
Struggling to regain its footing after a series of food contamination crises in recent months, Chipotle Mexican Grill has been playing offense on social to try to win scared consumers back. The restaurant chain has settled on Snapchat as a way to get millennials back in their seats.

Digital Publishers Come Together as Group Nine Media, Backed by $100 Million From Discovery (AdAge)
The digital media companies will maintain independent editorial operations, which seems to make the deal announced today more of a partnership than an outright merger or acquisition. But the new entity, Group Nine Media, will enjoy a larger consumer reach than any of its individual components, a fact that executives hope will attract advertisers.

LBMA Podcast: Amazon, Lyft, Sping RFID Tags, MasterCard (Street Fight)
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Cobbler Concierge, Theraflu, Whole Foods + Instacart, Facebook’s Marketplace, Yext + Uber, and Google.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]