Street Fight Daily: Labor Ruling Threatens Uber’s Contractor Model, Geofeedia Used to Monitor Protests

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Uber Drivers Ruled Eligible for Jobless Payments in New York State (New York Times)
Two former drivers for Uber are eligible for unemployment payments, New York State regulators have ruled, finding that they should be treated as employees rather than independent contractors, as the company has maintained.

PlaceIQ Announces Strategic Investment From Alibaba Group, Expansion Into China (Street Fight)
The location-based audience and insights platform has partnered with — and received a strategic investment from — Alibaba Group, the largest online and mobile commerce company in the world. The minority investment will be used to help PlaceIQ scale its operations globally, beginning with the Chinese market.

The Future of Consumer Targeting Lives at Intersection of Digital, Physical Data (MediaPost)
Tom Phillips: The missing piece lies in connecting digital data points with physical inputs: offline data points that include purchase behavior, shopping patterns and lifestyle characteristics. This holistic view is the real breakthrough in real-time marketing.

Weather Company Continues Data Expansion With First-Party Location-Targeting Platform (Street Fight)
Continuing in its evolution from media property to data provider, the company unveiled a newly updated ad platform this morning that provides marketers with the ability to produce highly-accurate location-targeted campaigns.

Geofeedia Is Just the Tip of the Iceberg: The Era of Social Surveillance (Forbes)
Headlines swirled yesterday with the release of an ACLU report that showed American law enforcement using social media monitoring firm Geofeedia’s services to monitor protest activity. In the ensuing aftermath, Facebook, Instagram and then Twitter all suspended Geofeedia’s access to their data feeds.

TAPinto Grows to 57 News Franchises, Eyes National Reach (Street Fight)
The New Jersey-based local news network has used a franchise model to expand into dozens of suburban communities. In this Q & A, CEO Mike Shapiro talks about how TAPinto continues to grow in a hotly competitive market for community news.

BuzzFeed’s Head of Commerce Talks About Shop, Part of Media Company’s E-Commerce Efforts (Poynter)
This summer, the online news and entertainment giant launched Shop BuzzFeed, a store where fans can browse for swag created by the site’s illustrators and designers.

MaxPoint Incorporates CRM Data to Location Targeting (AdExchanger)
MaxPoint helps marketers in the CPG, retail, finance, insurance and auto sectors deliver messages to customers near local stores that need a marketing boost. Now those marketers are itching to use all the first-party data they’ve collected.

Pizza Delivery Startup Slice Has Hired 100 People With Hardly Any Investors (Business Insider)
Ilir Sela has turned an order-online, single-location business into a venture-backed startup that counts more physical pizzerias as partners than there are Domino’s locations in the US, and he aims to capture a slice — so to speak — of a $40 billion industry.

One-Fifth of Apple iOS Users Avoid Ad Targeting in Apps (AdAge)
Apple’s bulked-up Limit Ad Tracking feature is proving to be a hit among consumers. Limit Ad Tracking, or LAT, is a setting on iOS devices that lets users prevent in-app ads from being targeted at them directly.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]