News and Analysis
Voice Tech Could Transform Loyalty Programs. Here’s How
Within the hospitality industry, a growing number of hotels are using voice technology to improve personalization with experiences like virtual concierges. Virtual concierges use voice technology to personalize a guest’s stay by offering experiences based on past behavior. For example, virtual concierges can adjust thermostats or place room service orders based on a traveler’s previous preferences. When hotels and other hospitality brands take action based on the insights gathered about guests through their loyalty programs, they improve the overall guest experience.
But brands in a number of industries are exploring loyalty use cases for voice.
How Panera Uses AR to Heighten Cravings, Reaching Millions of Customers
Following up on the success of its #YouMix2 AR campaign, which debuted at SXSW last year, Panera recently launched a follow-up initiative. Working with M7 Innovations, a technology-focused consultancy that specializes in artificial intelligence and immersive realities, Panera designed an AR campaign that involved animated breakfast wraps. Consumers were encouraged to experience Panera’s breakfast wraps through AR technology and share the assets to Facebook and Snapchat.
The Pivot Stuck: Video Ads Dominate App Revenue
Digital marketing journalists touted the pivot to video so incessantly that mention of it after a certain point sparked obligatory mea culpas. Redundant as the proclamations may have proved, fresh data from mobile ad firm AdColony suggests those who heralded video as the future of digital advertising have been vindicated.
Commentary
State of Hyperlocal 2018: Very Early Returns From Street Fight’s Annual Survey
It’s a truism in tech businesses that you should be just a little ahead of your customers, but not too far beyond their current focus. Street Fight’s third annual State of Hyperlocal survey aims to assist in that, as well as help companies prioritize their R&D and product marketing and development.
Latest Posts
5 Tools for Buying Local Ads in National Publications
By placing localized ads in national publications, smaller businesses and national chains with physical locations can cut down on wasted spending and ensure their ads are only being seen by consumers in the markets they serve. At the same time, these businesses are getting access to high-quality publications for a tiny fraction of the typical cost.
Burbio Creates Smarter Community Calendars for Local Events
Calendar and event sites in surburban towns have a “massive pain point,” according to hyperlocal entrepreneurs Dennis and Julie Roche. Their company, Burbio, tailors calendar information for consumers so that they can more easily keep up with everything that’s going on in their communities.
Street Fight Daily: Salesforce Launches Retail Platform, 55% of Online Shoppers Start on Amazon
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Salesforce Announces Cloud-Based Retail Platform for In-Store, Online (MediaPost) As part of the Customer Success Platform, retail brands on the Salesforce Commerce Cloud can transform how they connect with their customers at every step in the journey: from discovery, engagement, and transaction to […]
Pingup and EatStreet Set the Table for Simple Digital Food Ordering
Ordering dinner is getting a little bit easier. Two powerhouses in the chain that links that Chicken Phad Thai to the plate on your table are partnering to simplify the process of actually getting it there. EatStreet, the digital ordering service with more than 15,000 restaurants in over 250 cities in its quiver and transactional tech developer Pingup (connecting scores of […]
Street Fight Daily: Amazon Eats Up Warehouse Brand Market, Figures on AMP’s Progress
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Prime May Be Cannibalizing Traditional Warehouse Brands’ Customer Pool… Need for Speed: Google Shares Its Progress on AMP… How Millenial Journalists Are Unraveling Local News for their Peers…
Is Apple’s Encroachment on Local Finally Ready for Prime Time?
“I see [Apple’s] messaging platform as the third leg of mobile (joining the web and apps) that we need in place for the transition to non-traditional interfaces like voice,” Mike Blumenthal tells David Mihm. “Apple is building out a stable of ‘body’ computers with the Watch and now the AirPods that can provide an interface to the web.”
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