News and Analysis
96% of Companies Say They’re Losing Subscribers for Fixable Reasons
Ninety-three percent of companies that rely on subscribers say retaining existing customers is as or more important than acquiring them, and 96% say they are losing subscribers for reasons they should be able to ameliorate. That makes pooling industry resources and determining means of improvement urgent, and that is the precise subject of a new report by Brightback, a customer retention software firm.
Survey: What Marketers Want from Location Data
Marketers surveyed showed an especially keen interest in understanding how they can integrate location data with other kinds of information. Asked how they deploy location data, 27% said it’s a “key component of a broader strategy to map the customer journey online and offline.” Twenty-six percent, the second-largest segment, said they were interested in learning how to marshal location data in conjunction with other data to achieve more advanced goals than their current practices allow.
Charting the Rise of Conversational AI
Conversational AI is a broad term used to describe technologies that automate conversations and personalize customer experiences. With the right systems in place, brands are able to understand, process, and actually respond to voice inputs in a natural way. While voice assistants, chatbots, and messaging services like WhatsApp, Kik, and Facebook Messenger can all be harnessed in a conversational AI strategy, virtual assistants like Amazon’s Alexa and Apple’s Siri are the most popular tools adopted by brand marketers today.
Latest Posts
Lyft’s Melnick: ‘No Magic Bullet’ for Building a Multi-sided Marketplace
Conjuring up up a community of drivers and passengers for a ride-hailing service from scratch is no easy feat. We recently caught up with Lyft’s New York City manager Seth Melnick to talk about the challenges of multi-sided local marketplaces and about what the company is doing to extend its reach in the city.
McClatchy Strategy: Go Big and Small to Create ‘Moments’ With Each Reader
Like other chains of dailies, the company is pouring resources into how to make the long leap from a no-longer-secure print past to an alluring but uncertain digital today and tomorrow. In this recent Q&A McClatchy’s Chris Hendricks and Dan Schaub detail how their company is planning to meet that future.
Local Visionary Awards Finalists Announced
Over 175 entries were received in the Local Visionary Awards, and 35 companies have emerged as finalists, on their way to the awards ceremony, to take place at Street Fight Summit 2016 on Oct. 25th in New York City. The caliber of the entrants across the board was remarked upon by the judges, who delivered close results for the top half of the entrants…
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Beyond Likes: Win Hearts with Emotional Marketing