News and Analysis
Third-Party Data May Help Brands Fill Gaps Opened by Covid
The Covid-19 pandemic altered fundamental daily behaviors in most consumers’ lives almost overnight. For some, it had even more drastic effects for better and worse, shifting jobs and spending habits as well as where people go and how they spend their time.
For businesses, the drastic changes of 2020 mean existing data may be unreliable. Ruby Brenden, head of data products at data management platform Lotame, described the stakes of the current situation to Street Fight and gestured toward opportunities to meet the moment.
A More Granular Look at What Kinds of Data Consumers Are Happy to Disclose
Despite all the understandably scary headlines about the risks of data collection, plenty of consumers are still willing to provide personal information to brands. The catch? They need something in return, and the type of advertising as well as the type of data on which it’s based are crucial to securing consumer trust.
Waze Rolls Out Contactless Payments at the Pump
More than half of Americans say they’re concerned about touching cash during the Covid pandemic, and 60% say they plan to use so-called touchless payments in the future. Google’s Waze is leaning into the shift with a new integration and partnership that will enable contactless payments at the gas pump for drivers all across the country.
Commentary
The Biggest Roadblocks to Building a Top Loyalty Program
To build a successful loyalty program, make sure that customers can see what points and rewards they’ve earned without making them jump through hoops. Make your system as transparent and frictionless as possible, and try to communicate via each member’s preferred channel.
LBMA Podcast: Google’s Just A Line, Walmart & Handy, Snapchat
Also on the show this week: Drive Time Metrics, VisuWall, the Church of England, Macy’s, Home Depot + Pinterest, Philips Lighting.
‘Ads.txt’: How a Little Bit of Code Is Putting a Big Dent in Ad Fraud
The ad fraud crisis finally is beginning to be addressed at least partly through an initiative from the Interactive Advertising Bureau bearing the nerdy name “ads.txt.”
Latest Posts
Street Fight Daily: Microsoft Partners With Here, Uber Self-Driving Ops in SF Halted
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Here and Microsoft Expand Mapping Deal, Expanding Into Connected Car Data… California DMV Orders Uber to Stop Operating Its Self-Driving Cars In SF… Google’s Share of Referrals to Publishers Drops Significantly…
How Facebook Finally Reconciled Commerce and Connections
The social media giant recently rolled out a suite of new experiences for Facebook Pages — most powered by third party technologies. These collaborations mean more engagement, visibility, and revenue for the companies that provide them; but what does it mean for Facebook?
How Will Email Marketing Change in 2017?
In a survey of more than 500 email marketers, Campaigner found that the top email marketing challenge in 2016 was increasing open rates, followed by creating compelling content and earning new subscribers.
Street Fight Daily: Uber Launches Self-Driving Cars in SF, Yelp Starts Cash-Back Program
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Takes Self-Driving Cars to San Francisco… Yelp Launches Cash-Back Program… Can Google’s User Reviews of Local Businesses Beat TripAdvisor At Its Own Game?…
Vistaprint Continues Push Into Digital with Focus on Micro-Business Market
As the company’s platform expands beyond print to include a full-service digital marketing suite, it’s working overtime to change public perception and expand its role as an all-in-one service provider for small and mid-size firms.
How One International Juice Company Takes Its Marketing Local
Even though Natalie’s Orchid Island Juice Company has customers around the world, its marketing strategy is focused on reaching local markets. Street Fight recently caught up with CMO Natalie Sexton to talk about the company’s approach.
Street Fight Daily: Foursquare and Nielsen Team Up on Attribution, Moz Local Partners with Yelp
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare, Nielsen Team Up to Map Digital Ads to In-Store Visits… Moz Local Offers New Capabilities in Partnership with Yelp… Facebook’s Latest Measurement Error Irks Marketers…
Building the Essential Digital Marketing Bundle for Local Businesses
“Last time we identified our essential digital bundle for small businesses,” says David Mihm to Mike Blumenthal. “This week I thought we might tackle how agencies and media companies might go about building and selling that bundle — and why there seem to be so few who are actually doing it.”
Local’s Next Hurdle: The Impressionable Use Fallacy
No matter how good the targeting, creative, and “right person, right place,” the vast majority of our time contains urgencies that render us immune to push-based mobile ads. It’s basically a question of how often we’re actually idle, and therefore impressionable to being rerouted from a deliberate course.
Street Fight Daily: Lyft’s Impact on Hyperlocal Commerce, Facebook’s Ad-Counting Troubles Persist
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Touts Its Benefits for Hyperlocal Commerce… Facebook Reports New Issues with Ad-Counting Tools… In Smart Home Race, Microsoft, Google, Amazon Vie to Be ‘Hub of Everything You Do Online’ …
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature