News and Analysis
Amperity Adapts as Covid Raises the Bar for CDPs
The work of customer data platforms has gotten a great deal more complicated in the Covid-19 era. Budgets have tightened, privacy standards are rising, the shift to e-commerce has accelerated, and brands are asking for more.
CDP Amperity unveiled an updated platform today to meet those challenges. Matthew Lubeck, VP and head of product at the company, spoke to Street Fight about the company’s updated platform and the challenges the CDP industry is facing now.
How Burbio Is Turning Calendar Events Into School Reopening Data
Data for Burbio’s School Opening Tracker comes from more than 150,000 school and community calendars. Burbio is actively monitoring millions of events in these calendars, representing more than 35,000 schools, including the 200 largest school districts in the U.S. Events are dynamically updated daily and targeted to the zip code level. This allows retailers, brand marketers, and investors to quickly pick up on emerging trends—like schools in certain zip codes beginning to reopen for in-person learning—so they can make smarter business decisions based on local schooling data in real-time.
How to Use Maps for Local Marketing
Techniques for measuring DOOH exposure and mapping to give cross-device measurement more meaning are being utilized by larger brand marketers, but smaller companies are also getting into the game and finding innovative ways to layer maps onto their local strategies.
Here are five ways that marketers can use mapping technology in their local campaigns.
Commentary
The Bifurcation of the Local SEO Services Market
“The changing nature of search and the increasing localization are making “traditional SEO” harder, more expensive, and less productive of ROI, and that should lead every agency to assess what they are delivering and to whom,” Mike Blumenthal tells David Mihm in their latest biweekly column.
LBMA Podcast: RetailLoco, Adsquare, PlaceIQ, Bluedot
On this week’s podcast from the Location-Based Marketing Association: A RetailLoco Recap, Adsquare’s Footfall, PlaceIQ + IRI, Bluedot raises $5.5M from TransUrban, Waze + Carto, Amex ends Plenti, DAC Group launches ConvergenSEE.
LMC Aims to ‘Think Completely Differently’ About Future of Local News
“The biggest challenges for the LMC and the local news industry are concerns around transparency, viewability, and fraud, which produce disconnects between buyer and seller,” says Local Media Consortium Board Chair Chris Loretto.
Latest Posts
Street Fight Daily: Here Helps Baidu Expand Mapping Service, Retailers Use Tech for Personalization
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Here Partners with Baidu to Expand Its Mapping Service to Europe and Beyond… How Retailers Use Personalization — If They Do At All… Facebook Measurement: The Walled Garden is Cracking a Window…
Surefire Social Rebrands, Acquires Franchise Marketing Firm in Hyperlocal Push
Surefire Social has announced this morning that it is rebranding as Surefire Local, as it looks to more strongly emphasize its hyperlocal focus. The new name is just one of many changes at the company, which recently purchased the local marketing automation vendor Promio.
Openings and New Hires at Search Influence, Urgent.ly, Kantar Media
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Pandora, Branded Entertainment Network, and DialogTech.
Raise Report: New Funding for ezCater, Gravy Analytics, CloudCar
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This edition includes funding for Flytrex, CloudCraze, NG Data, and Choozle.
Street Fight Daily: Google Launches Website Builder for SMBs, Amazon Go’s Potential Impact on Retail
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Testing Website Builder Within Google My Business… Amazon Go, Deep Learning, and a Better Retail Experience… Toyota Leverages Mobile Location Firm NinthDecimal’s Data to Establish Attribution for Dealer Visits…
Sponsored Content: Jewelers Battle for Holiday Retailers
While some shoppers went online to buy gems this holiday season, many went to their local jewelry stores. Winning brands this holiday season had their store location information readily available. But there’s more to reaching the local customer.
How Retailers Running Beacon Campaigns Fared This Holiday Season
As large retail chains start unpacking the effectiveness of their digital marketing efforts, mobile presence management vendor Swirl is releasing the results of its own beacon marketing campaigns run during the holiday shopping season.
Who Should Rate Communities: Experts, the Public — or Both?
One emerging group that might be able to help publishers answers tough questions is the nonprofit group STAR Communities, which “works to evaluate, improve, and certify sustainable communities.” The company helps cities and counties “achieve a healthy environment, a strong economy, and well being for their residents.”
Street Fight Daily: Spectacles Give Brands Location-Based, AR Marketing Tool; Indoor Location Tech to Rise
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Spectacles Offer Brands an Advertising Opportunity Combining AR and Location… Indoor Location Tech Predicted to Gain Widespread Usage in Coming Years… Case Study: Amazon Didn’t Kill Macy’s. Macy’s Did…
How to Keep Customers Loyal in 2017
Trends and fads are common in the quickly-evolving local marketing industry, but it appears that loyalty programs are here to stay. So what’s the secret to keeping customers loyal in 2017? To find out, we went directly to the experts and asked what trends they’re seeing within the local merchant community.
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