News and Analysis
Making Sense of the Crowded Customer Data Market
In the wake of Facebook’s Cambridge Analytica scandal, Europe’s General Data Production Regulation, and the California Consumer Privacy Act, the massive market for consumer data no longer operates unbeknownst to most Americans. But for digital marketing practitioners and the average consumer alike, making heads or tails of the industry is no easy task.
To break down the different kinds of customer data in the market, the impact of data sharing and selling on consumers, and the potential of privacy regulations to shape the industry going forward, Anindya Datta, founder, CEO, and chairman of Mobilewalla, recently checked in with Street Fight.
How Will Influencer Marketing Survive the Covid-19 Crisis?
It is against the backdrop of an unprecedented economic downturn that marketing tech makes its pitches to clients this year. On the one hand, it is fair to say cutting-edge marketing may be as important to businesses as ever. With storefronts closed across dozens of states to promote social distancing, businesses need ways to connect with customers, and they need novel, often tech-driven tactics, like curbside pickup, to sell their goods safely. E-commerce, including mobile and social commerce, are also well-positioned to thrive at a time when customers are often left with hardly any other option. On the other hand, with revenue dramatically down for most retailers and consumers averse to in-store spending, digital tools risk being cut from squeezed budgets.
To assess how the swift economic downturn caused by the coronavirus is affecting one of digital marketing’s hottest new sectors, influencer marketing, I connected with Daniel Schotland, COO of influencer marketing company Linqia.
5 Curbside Pickup Solutions for Retailers to Use During Covid-19
Curbside pickup isn’t just a win from a public health perspective; it also gives stores an additional lifeline as they look for ways to sell products without violating physical distancing guidelines. What’s more, the trend may stick, bringing additional retailers into the process and boosting customer adoption even after social distancing subsides.
These are five technology companies offering platforms and tools that retailers can use to implement curbside pickup during the Covid-19 crisis.
Latest Posts
With New Partnership, Commerce Signals and PlaceIQ Marry Location With Transaction Data
Commerce Signals this week rolled out its new centerpiece product, called databridge. The platform lets marketers see unfiltered transaction data directly from financial institutions when purchases are made. This transaction information is being combined with location data in a new partnership with PlaceIQ.
Street Fight Daily: Meal Kits Cut Into Local Supermarket Spending, Tracking Google’s Shift to Mobile-First
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Popularity of Meal Kits Sees Steady Rise, Cutting Into Supermarket Spending… Google’s Shift to Mobile-First: Mobile Moments That Matter… Gett Secures $100M Loan from Sberbank to Expand Its On-Demand Ride Service…
How Brands Can Get More Out of Their Brick-and-Mortar Marketing
Marketers that fail to see local storefronts as a critical channel are missing out on a rich sales opportunity. Brands invest $70 billion in local markets each year, but a significant portion of that spend often goes to waste because they fail to work collaboratively with their local partners.
Street Fight Daily: Google My Business Tests Chat Feature, M-Commerce Sees Conversion Issues
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google My Business Tests a Messaging Feature to Enable Business-Customer Communication… Mobile Smartphone Shoppers Struggle with Navigation… E-Commerce Won Black Friday Weekend. Now Walmart Really Has to Compete on Amazon’s Turf…
What Is the Essential Digital Marketing Bundle for Local Businesses?
Where should small businesses be spending their money (or energy) right now to maximize their digital investment? Mike Blumenthal and David Mihm say it all starts with a website and listings management, and includes a variety of services like email newsletters, reviews management, and even Facebook ads.
Street Culture: How Placeable Employees Own the Company’s Culture
The company offers a number of perks, including membership stock shares making each employee an equity owner. “That’s the kind of tactical ownership that we’re going for,” says CEO Ari Kaufman. “Make everyone own a piece of the company. This is your company. Give a sh*t about it — it’s yours.”
QSRs Are Thriving With Location-Based Data, But There’s a Caveat
QSRs have successfully forged ahead with location-based ad strategies. Not only have we seen an influx of case studies asserting as much, but also a recent report from xAD inferring that foot traffic has spiked for QSRs thanks to location-based marketing, and, perhaps more importantly, the data mined from those efforts.
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