News and Analysis
Email Marketers See Increase in Engagement During Covid-19 Crisis
In the middle of a global health crisis, email marketers are experiencing a renaissance.
According to new data from LiveIntent, email newsletter engagement has grown during the coronavirus pandemic. Newsletters in the health and fitness and “hard news” categories, including those focused on law, government, and politics, have seen a sudden increase in engagement and click-through rates on ads.
Businesses Find Opportunities to Fundraise, Connect Through Local Platforms
Consumers say they want to help the local businesses in their communities, and many are buying gift cards and launching GoFundMe campaigns to help their favorite restaurants, retailers, and brewpubs avoid going out of business. But restaurants and other essential businesses that remain open still need a way to let customers know how they’re selling their products and services, and how they can place orders without showing up in person.
The neighborhood social networking app Nextdoor is one of a number of platforms working on ways to ease that burden. Yelp, Facebook, and Patch are joining the fight.
PlaceIQ Buys Freckle IoT, Marking Second Instance of Location Consolidation in 2 Days
Location intelligence firm PlaceIQ bought fellow location data and measurement company Freckle IoT. The financial terms of the deal were not disclosed.
The move comes just a day after the bombshell announcement that location leader Foursquare was merging with location data firm Factual. Speculation that the Foursquare-Factual merger could portend additional consolidation in the location data-driven marketing and insights industry came to fruition quicker than analysts could have predicted.
Commentary
Will the ‘Sustained Outrage’ of One W. Virginia Newspaper Survive Auction Block’s Hammer?
The biggest heartbreaker is what happens to those families whose long-held newspapers were dedicated to publishing all the news without fear or favor. This is the story of one of those families, the Chiltons, and their paper, the Charleston (W.Va.) Gazette-Mail, which the Chiltons owned for 111 years.
Latest Posts
Why Omnivore’s POS-Connection Platform Is Really an ‘App Store’ for Restaurants
The platform, which connects apps to POS systems, is making it easier for restaurants to find and test new technology. We recently caught up with founder and CEO Mike Wior to talk about the unique issues facing restaurant tech, and how Omnivore’s service can enable more experimentation and innovation.
Street Fight Daily: GoDaddy Acquires Euro Rival for $1.8 Billion, How Foursquare Tackles Attribution
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GoDaddy Acquires Rival Host Europe Group for $1.79 Billion… How Foursquare Leverages Location for Attribution… Don’t Expect To See Amazon’s Checkout-Free Grocery Store Mirrored by Local Retailers Anytime Soon…
Omnichannel Personalization: Striving to Increase Average Basket Size
Consumer goods and retail companies are using omnichannel personalization to engage consumers, and offer them the convenience to browse and buy products however and wherever they choose. With data analytics, retailers can engage in automated omnichannel personalization to deliver marketing that aligns with a customer’s specific behaviors.
Street Fight: Amazon’s First Physical Grocery Store, Beacon Companies Pivot Toward Attribution
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s New Grocery Store Is Missing One of the Most Important Things About Its Business… Beacon Companies Pivot Toward Attribution As Acquirers Come A-Knocking… Mobile Ad Growth Propels Glispa, a Mobile Marketing / AdTech Company, to New Heights…
Survey of Mobile Marketers Highlights Growing Focus on Location Data, Social Media
A new industry-sponsored study of mobile advertisers and agencies offers guidance for hyperlocal marketing providers. Big brands and their agencies are increasing their mobile marketing efforts, with a keen focus on location data and social media integration. The Mobile Marketing Association recently released a report sketching out the key findings from a survey it conducted this […]
How Local Publishers Can Use Email Newsletters to Monetize their Audiences
The country’s largest publishers have teams of editors putting together their email newsletters, but local publishers can adopt many of their same strategies with just a little bit of creativity. Here are five strategies for local publishers looking to monetize their email newsletters right now.
Street Fight Daily: AMP Delivers on Ads, Agencies Try to Cash In on Voice Tech
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up To 200 Percent… What Advertising Companies Are Doing to Capitalize on Voice Tech… Quality, Transparency of Location Data Top Concerns for Marketers…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation