News and Analysis
What’s Coming Down the Privacy Pipeline?
California’s new policy, and the overarching shift toward greater consumer privacy, are putting pressure on the federal government to act more quickly. The Biden administration will likely have to take a stand on the collection of personal data and the digital advertising space.
Retail Embraces Omnichannel for the Holidays
Rather than focusing on one platform or tool, retail brands are embracing everything necessary to engage with customers across multiple touchpoints. That could have a major impact on the way shoppers interact with their favorite brands in the coming weeks, and depending on the results, it could lead to changes in the way retail marketing is handled in 2021.
Retailers Unpack Black Friday Spending Data
Criteo analyzed commerce data from 1,005 retailers in the U.S. and 216 million transactions in the fourth quarter of 2020. In the process, they found that sales in the first three weeks of November were up 7% year-over-year in the U.S., indicating that Black Friday sales may have been down 5% because those purchases happened earlier this year than previously.
Commentary
Does Google Really Need a Social Network to Succeed at Local?
“The driving vision of Google’s entire local arc is to be able to give a single eyes-free answer to any query with local intent. Social features like reviews, Guides, business owner data, and Q&A are just the means to that end,” writes David Mihm in his biweekly column with Mike Blumenthal.
Performance Partnerships: A Better Way to Define Affiliate Marketing
Performance Partnerships can only exist within a CPA model because the partners win and lose together. This isn’t the case with many of the other channels labeled as performance marketing. Performance Partnerships include everything that people want in their affiliate relationships and exclude all that is undesirable.
As Polls Eagle-Eye News Media, Their Own Work Merits a Close Look
On accuracy, news organizations across the board have to address more forthrightly the public’s concerns about the truthfulness of what is presented. Those concerns do not appear to be as great as expressed in the Gallup/Knight numbers, which exaggerate a widespread talking point about growing distrust in the news media.
Latest Posts
InMarket Unveils Program to Recapture Lost Shoppers — And Revenue — for Retailers
The company’s new program identifies consumers who have not visited a partner retailer for a set period of time. This information is then used to put ads in front of the consumer to encourage them to return.
Point Inside Announces Personalization Tool for In-Store Marketing
The new service leverages historical shopping information to allow retailers to serve shoppers more relevant deals on their phones. It is an extension of the company’s StoreMode platform, which upgrades the usefulness of retailers’ branded apps with features like indoor mapping, product location, and store-specific searches.
Street Fight Daily: Uber President Steps Down, Google Increases Brands’ Control Over Online Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Two Executives, Including President Jeff Jones, to Leave Uber… Google Vows More Control for Brands Over Online Ads… Why Samsung Wants to Build a ‘Corporate-Wide AI Voice System’ …
Openings and New Hires at Empyr, Pitney Bowes, and Button
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Netsertive, Vendasta, Speakeasy and Tapad.
Street Culture: Cuebiq’s Aggressive Growth Bolstered by Candid Culture
“We are a company that values transparency,” says the company’s CEO, Antonio Tomarchio. “Every month we present to all the people across the company everything that’s going on. I believe that not only it’s the right thing to do, but also that it’s always the best long-term strategy for success.”
Street Fight Daily: Google Tests Voice Ads on Speaker, Pinterest Targets Visual Search Market
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Tests Waters of Voice Ads on Speaker… Pinterest Goes After Visual Search Market Share… Alexa is Coming to the iPhone…
xAd Introduces Pay-for-Performance Model, Guaranteeing Offline Store Visits
Location intelligence company xAd today launched a new media buying model called “Cost Per Visit,” which is intended to ensure offline visits at stores by customers — and offer better ROI for brands. Marketers who use “Cost Per Visit” only pay when targeted customers physically go to a store after seeing a mobile ad.
Google’s AMP Pages Speed Mobile, But Publisher Control Remains a Big Issue
Mobile page-loading issues are so pervasive that 59% of users click off content that takes more than three seconds to load, costing news publishers numerous opportunities to lengthen pageviews into sessions and monetize their articles and videos. Google’s AMP addresses the problem, but at what cost?
Street Fight Daily: Walmart Acquires ModCloth, Marketing Tactics Divide Consumers by Generation
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Millenials Follow Brands; Gen-Xers, Contests; Boomers, Promotions… Walmart is Acquiring ModCloth, the Online Women’s Fashion Retailer… Introducing Marketing-Stack Management, Powered by Enterprise Machine Learning…
ShopChat Comes Out of Stealth with a Mobile Shopping Keyboard
ShopChat’s newly debuted mobile shopping keyboard works with messaging apps such as Facebook Messenger and Apple iMessage, letting users find and share pictures of products through their smartphones with their friends. Those friends can then give feedback, including emojis, and recommendations about the products.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem