News and Analysis
Why Contextual Ads Are Generating More Interest
Increased attention to consumer privacy is shifting the way advertisers do business. One of these shifts is the increased embrace of contextual advertising, which shows Internet users ads based on the content of the sites they’re searching, not based on their previous digital activity.
I checked in with John Clavadetscher, president and chief commercial officer at Cooler Screens, for more on why brands are taking up contextual ads and what benefits the format offers.
Amperity Adapts as Covid Raises the Bar for CDPs
The work of customer data platforms has gotten a great deal more complicated in the Covid-19 era. Budgets have tightened, privacy standards are rising, the shift to e-commerce has accelerated, and brands are asking for more.
CDP Amperity unveiled an updated platform today to meet those challenges. Matthew Lubeck, VP and head of product at the company, spoke to Street Fight about the company’s updated platform and the challenges the CDP industry is facing now.
How Burbio Is Turning Calendar Events Into School Reopening Data
Data for Burbio’s School Opening Tracker comes from more than 150,000 school and community calendars. Burbio is actively monitoring millions of events in these calendars, representing more than 35,000 schools, including the 200 largest school districts in the U.S. Events are dynamically updated daily and targeted to the zip code level. This allows retailers, brand marketers, and investors to quickly pick up on emerging trends—like schools in certain zip codes beginning to reopen for in-person learning—so they can make smarter business decisions based on local schooling data in real-time.
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How Publishers Can Improve Their Revenue — Ezoic’s Experts Spell It Out
Local news publishers are often able to pull together a decent share of pageviews in their communities — but many can’t wring enough revenue out of them. For practical solutions, I went to two experts at Ezoic, whose artificial-intelligence platform aims at helping its thousands of publisher clients to deliver better user experiences.
5 Ways Brick-and-Mortar Merchants Can Utilize On-Demand Services
Businesses that sell physical goods are discovering that they can cut costs and increase services for their customers by forming partnerships with on-demand apps rather than competing on their own. Here are five examples of ways that brick-and-mortar businesses can start utilizing on-demand services.
Local News Is Struggling — But Handouts From Digital Giants Aren’t the Answer
Two very smart thinkers about the future of American journalism have called for Facebook and other hugely prosperous digital enterprises to pay reparations for what their success is allegedly costing journalism and democracy. I’ve worked in journalism all my life, but I don’t buy these arguments.
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AI Is Breaking Down Data Silos — Without Breaking Privacy