News and Analysis

Snapchat’s “Promote Local Place”: The Deeper Dive

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Snapchat’s 200 million users can now use Snap Map to find businesses in addition to finding friends. These two activities can go hand in hand if friends are discovered nearby on the map when users are planning local adventures.

But what matters most for local is that Snap will now let businesses promote themselves in the map interface, adding a key option for local advertising. This will happen on a self-serve basis for both SMBs and multi-location brands.

How to Start Selling on Amazon in 4 Steps: Complete Guide for Beginners

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As the coronavirus pandemic keeps shoppers away from brick-and-mortar stores, those same customers are looking for shopping alternatives online. That, combined with the general increase in e-commerce popularity, makes this an opportune time to expand your online retail presence — including opening up shop on the Moby Dick of all e-commerce marketplaces, Amazon. 

6 E-Commerce Tools for Brick-and-Mortar SMBs

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Brick-and-mortar merchants are moving their stores online or developing combination solutions that encompass both website sales and curbside pickup to keep pace with customer demand. Many of those businesses that haven’t made the switch are weighing their options and looking for the right technology. Plug-and-play e-commerce platforms tend to be the most popular route for merchants looking to quickly pivot to online sales, but features like scalability, flexibility, and integration with inventory management software are also important to SMBs.

Here are six e-commerce solutions that brick-and-mortar merchants will want to check out.

Commentary

Women in Local Marketing Tech: Are We There? Where Are We Going?

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The challenge is national; the solutions may be hyperlocal. At Street Fight Summit 2018, we gave the audience a brief overview of some of the issues facing women in local marketing tech today and what we can do to keep moving in the right direction.

Facebook’s Perennial ‘Potential’ in Local

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“In Facebook’s pivot to focusing on person-to-person communications and its strong emphasis on messaging, is there an implicit concession that the company will not make Facebook itself the center of its local effort?” Mike Blumenthal asks in this week’s biweekly column with David Mihm.

Gauging the Opportunity to Replace Local Merchants’ Websites

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We asked respondents what they used their sites for, and, considering the functions they deemed most important, whether they could replace them with a list of suggested companies and platforms. Facebook’s company pages and Google’s enriched listings topped the list.

Latest Posts

Street Fight Daily: Uber Wants to Be a ‘Content Marketplace,’ The AP Supplies Hyperlocal Data

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Plans to Turn Its App Into a ‘Content Marketplace’ During Rides… The AP’s Plan to Put Hyperlocal Data in the Hands of Reporters… Yelp Blames Google for Its Failed International Business…

Openings and New Hires at Okanjo, Factual, Bing Maps

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Pandora, LotLinx, and Kobe Digital.

Street Culture: Tech Startups Amping Up Opportunities for Women

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For many locally focused tech companies — including NextDoor, SweetIQ, ibotta and G/O Digital — transparent sharing and openness at all levels is inviting a new workplace generation led by women.

Street Fight Daily: Snap Valuation Jumps to $34 Billion, SMBs Shift Marketing Spend to Digital

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Shares Surge 44% in Market Debut… Small Businesses Shift Marketing Spend to Digital… For Quartz, Bots Are a Chance to Build a New Path for Interacting with News…

5 Ways Brick-and-Mortar Merchants Can Utilize On-Demand Services

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Businesses that sell physical goods are discovering that they can cut costs and increase services for their customers by forming partnerships with on-demand apps rather than competing on their own. Here are five examples of ways that brick-and-mortar businesses can start utilizing on-demand services.

Local News Is Struggling — But Handouts From Digital Giants Aren’t the Answer

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Two very smart thinkers about the future of American journalism have called for Facebook and other hugely prosperous digital enterprises to pay reparations for what their success is allegedly costing journalism and democracy. I’ve worked in journalism all my life, but I don’t buy these arguments.

Street Fight Daily: Lyft Seeks $500 Million in New Funding, Snap Values Itself at $24B on Eve of IPO

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Seeking At Least $500 Million in New Funding… Snap Officially Sets Stock Price at $17, Raising $3.4 Billion in IPO… Instacart to Raise $400 Million as Other On-Demand Startups Die Around It…

Foursquare Releases Pilgrim SDK, Allowing Third Parties to Access Its Location Intel

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Apps and brands can now get their hands on some of the technology Foursquare uses to pinpoint where smartphones are in real-time — and get a clearer picture of when people move from location to location.

Cheetah Ads Debuts, Racing to Make Mobile Ads Smarter Through AI

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Mobile app and content developer Cheetah Mobile has taken the wraps off its rebranding today, and is showing off the renewed focus of its mobile ad business. The move is intended to unify elements of the company — in particular utility apps and mobile content — for mobile advertising.

Street Fight Daily: Uber CEO Berates Driver on Video, Yelp Buys Nowait for $40 Million

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In Video, Uber CEO Argues with Driver Over Falling Fares… Yelp Acquires Restaurant Tech Startup Nowait in $40 Million Deal… Snap, On Cusp of IPO, Looks Set for Strong Debut…